SAP and Mercedes-AMG Petronas F1 Team announce a multi-year partnership

SAP announced a multi-year partnership with the Mercedes-AMG Petronas F1 Team starting in 2024. As the Official Team Partner, SAP is teaming up with the Mercedes-AMG Petronas F1 Team to accelerate operational efficiency and unlock new data insights to deliver performance gains. SAP S/4HANA Cloud, private edition, serves as the technology foundation for the team, enabling them to explore how artificial intelligence (AI) and cloud solutions from SAP can inform and predict decisions, optimize resources, and future-proof their IT infrastructure.

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Efficiency is the cornerstone of success in Formula One. Therefore, mastering the cost cap challenge and optimizing the team’s complex supply chain are two focus areas for this partnership. Formula One’s cost cap restricts how much teams can spend each season, with severe penalties if exceeded. The Mercedes-AMG Petronas F1 Team plans to navigate this complex course by using SAP S/4HANA Finance to allocate, save, and use resources more efficiently. With embedded SAP Business AI capabilities, the team can forecast costs, predict the final budget needs, and optimize the supply chain and stocked items accordingly.

To run its state-of-the-art operation, the Mercedes-AMG Petronas F1 Team is looking forward to leveraging SAP S/4HANA Cloud, a private edition for a secure and future-proof cloud environment. The team can also use SAP Build and the SAP Business Technology Platform to implement a transparent, intelligent enterprise architecture – bringing together a single view of data and systems from various sources across the organization. Doing so can lead to shorter lead times for critical car components, ensuring a seamless flow of parts during race weekends.

Julia White, Chief Marketing and Solutions Officer and member of the Executive Board at SAP SE, said:

Formula One is one of the most technologically innovative sports in the world, where incremental gains yield significant results. Given the extreme conditions under which Formula One teams operate, motorsports provide a global platform to showcase skill and engineering excellence. But beyond the race day performance, there’s a lot going on behind the scenes. SAP is proud to partner with the Mercedes-AMG Petronas F1 Team to ensure its operations are as fine-tuned as its cars.

This partnership can potentially create a new blueprint for the automotive industry. Formula One is where the latest innovations for the automotive sector are invented and premiered. Together, SAP and the Mercedes-AMG Petronas F1 Team will deliver new innovations backed by Formula One insights that will go on to serve and shape the businesses of other SAP customers.

Toto Wolff, CEO and Team Principal, added:

We are delighted to announce SAP as an Official Team Partner of the Mercedes-AMG Petronas F1 Team. Our shared heritage and commitment to innovation and improvement will meaningfully contribute to our on-track performance. SAP is a global leader in its field, and we could not think of a better partner to help us improve our efficiencies in 2024 and beyond.

Richard Sanders, Chief Commercial Officer of the Mercedes-AMG Petronas F1 Team, commented:

SAP has a long-standing history of brilliant partnerships with some of the best teams and leagues across elite-level sports. We are proud to become the latest to join forces with one of the world’s leading companies. Their knowledge, expertise, and services will be vital in enabling greater efficiencies within the team.

About SAP

SAP’s strategy is to help every business run as an intelligent, sustainable enterprise. As a market leader in enterprise application software, we help companies of all sizes and industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software however they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 26 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, the company helps the world run better and improve people’s lives.

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