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WhatsApp and Mercedes -AMG F1 Team launch a new partnership

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WhatsApp and Mercedes-AMG Petronas F1 Team are forming a multi-year partnership that will take fans into the heart of the action with the eight-time World Champions. With the privacy and security provided by WhatsApp, team followers will be given exclusive opportunities to engage with Mercedes-AMG F1 and access unique content.

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WhatsApp is the world’s leading private messaging service that connects over two billion people globally. Mercedes-AMG F1 relies on WhatsApp as the go-to messaging app to collaborate, champion one another, and maintain crucial real-time coordination during 23 races a year on multiple continents. For years, WhatsApp chats have been part of the culture of success of the Mercedes-AMG F1 team, enabling fast and efficient decision-making on and off the track.

In September, Mercedes-AMG F1 was an early adopter of the new WhatsApp Channels broadcast feature to share with fans behind-the-scenes experiences, insights, and realities of preparing for race weekends and fighting for podiums. The new partnership was announced exclusively via the Mercedes-AMG PETRONAS F1 Team WhatsApp Channel earlier today.

WhatsApp and the team signed this new partnership on the eve of the Las Vegas Grand Prix. There will be plenty of fun surprises for fans in Las Vegas and watching from home, with exclusive and bespoke content planned for the weekend.

Interesting Facts Every Vehicle Lover Should Know

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The attraction of vehicles extends far beyond the roar of engines and the gleam of polished exteriors. Car enthusiasts are often drawn to the intricate details and rich history that make each model unique. In this exploration of interesting facts, we uncover tidbits that every vehicle lover should know.

The Pioneering Days of Automobiles

In the late 19th century, visionaries like Karl Benz and Henry Ford were relentless in their pursuit of creating motorized vehicles. These early inventors faced countless challenges, including limited technology and public scepticism. With innovative designs and trial-and-error experimentation, these pioneers ushered in an era of unprecedented mobility. The Model T (produced by Ford) made cars more accessible to the general population. This was achieved by streamlining production processes and reducing costs.

This transformed individual lives, fueled economic growth, and expanded social connections on a global scale. The modifications continued as every decade passed. You’ll see this if you take an in-depth look at the Studebaker Avanti, which was one of the most daring 1960s American cars. It had advanced safety features, and a modified version once reached 196mph.

The Evolution of Car Logos

Iconic brands (like BMW and Mercedes-Benz) have seamlessly integrated their historical symbolism into modern, sleek designs. In turn, they evoke a sense of prestige and sophistication. The iconic Mercedes-Benz three-pointed star represents the brand’s dominance over land, sea, and air. The Audi logo (a set of four interlinked rings) signifies the merger of four German car manufacturers. These symbols serve as visual narratives, telling stories of brand identities and the evolution of the automotive industry.

Newer companies like Tesla are redefining traditional logo concepts. They opt for minimalist yet impactful representations that embody innovation and eco-friendliness. Car manufacturers also strive to adapt to digital formats and smaller screen sizes. In turn, intricate details have given way to streamlined emblems. These are more easily recognizable across various platforms.

Important Facts You Should Know About Personal Injury Cases

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Personal injury cases are complex legal matters arising when an individual is harmed due to the negligence or intentional actions of another party. These cases can encompass a wide range of situations, from car accidents and medical malpractice to slips and falls or workplace injuries. In this article, we’ll discuss some important facts that everyone should know about personal injury cases.

The Role of Negligence

Negligence occurs when someone fails to act with reasonable care, resulting in harm to another person. Establishing negligence is crucial in these cases, as it forms the basis for legal liability. It could involve a distracted driver causing a car accident or a property owner neglecting to address hazardous conditions. Proving negligence is a key element in seeking financial compensation for injuries sustained.

In some personal injury cases, more than one party may share responsibility for the incident. Many jurisdictions follow the principle of comparative negligence. This means that the compensation a victim receives may be reduced based on their degree of fault. It’s key to understand how comparative negligence works, as it can impact the overall amount of compensation awarded in a case.

The Benefits of Legal Representation

It can be challenging to navigate the legal complexities of a personal injury case – especially for individuals unfamiliar with the legal system. By seeking the assistance of an experienced personal injury attorney, you can significantly increase the chances of a successful outcome. These lawyers understand the nuances of the law and can ensure your rights are protected. They can gather evidence, negotiate with insurance companies, and represent their clients in court if needed.

Let’s suppose you were injured in a city in Clark County, Nevada, USA. The website of a Car Accident Lawyer in Las Vegas, NV will discuss the negotiations and investigations process and explain how they’ve helped previous injured clients. You can request a free consultation online and learn how they collaborate with medical teams for comprehensive case-building.

Play’n GO and Haas F1 Team announce a multi-year partnership

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Haas F1 Team is delighted to announce a new partnership with Play’n GO, a global leader in supplying entertainment to the casino industry, ahead of the inaugural Las Vegas Grand Prix on November 18.

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The Swedish company will activate their partnership with America’s Formula 1 team immediately, bringing entertainment to another highly regulated environment. The multi-year partnership will see Play’n GO’s logo adorn the side of the car and the race suits and apparel of MoneyGram Haas F1 Team drivers Kevin Magnussen and Nico Hulkenberg.

Play’n GO is the global leader in supplying entertainment to the casino industry and is the creator of some of the world’s most-played online casino games, including Book of Dead, Gerard’s Gambit, Reactoonz and the Moon Princess series.

Committed to promoting a regulated gaming industry built around fun and entertainment, the company’s games regularly attract more than one and a half million unique players and over a quarter of a billion rounds daily.

The moment of Scuderia Ferrari and the Las Vegas Grand Prix

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Formula 1 continues its itinerary on the American continent with the Las Vegas Grand Prix. It runs on the new track, built in the capital of Nevada, a very fast track.

Ferraris will have to try to bring back enthusiasm to people who are unable to smile with the rankings in hand. The Spaniard Carlos Sainz is sixth in the drivers’ standings with 192 points, very far from the top, occupied by Max Verstappen’s Red Bull with 524 points. Charles Leclerc, on the other hand, is just behind his team colleague on 170 points, the Monegasque driver is even further away from the top step, but in the Las Vegas Grand Prix, he could prove the critics wrong and show what he is made of.

And speaking of Grand Prix, the Bwin odds say that the favourite to win the race is Max Verstappen. Bookmakers are closely watching the competition, with Lando Norris of McLaren, a key figure after the Red Bull driver. Charles Leclerc of Ferrari is also drawing attention, as is Sergio Perez, the other Red Bull driver. Carlos Sainz, in the second Ferrari, is not far behind in the bookmakers’ considerations, and Lewis Hamilton, with his Mercedes, is also a significant contender in their eyes.

As already mentioned, the Las Vegas circuit will be very different than it was in the 1980s. 6,201 km long, it will have 17 curves (11 on the left, six on the right) and will run counterclockwise. It is the second-longest track on the 2023 calendar, preceded only by Spa Francorchamps.

Similar speech for the top speeds, which, due to the long 1.9 km straight, are expected to be second only to Monza. Again, according to the simulations carried out, it is assumed that just over 78% of the total distance of the route will be covered at full throttle. If confirmed, it would be the fourth-best result of the season, behind only Jeddah Street Circuit, Bahrain International Circuit and Monza. However, considering even the slower corners, the drivers would spend just over 66% of the lap at full throttle. A figure comparable to Silverstone.

Tag Heuer and Red Bull Racing extend their partnership

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The revving engines of the Vegas Grand Prix set the stage for a crucial moment in the world of Formula 1. Tag Heuer and Red Bull Racing are delighted to announce the renewal of their enduring partnership.

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Since its inception in 2016, the partnership between Oracle Red Bull Racing and TAG Heuer has evolved into a strong relationship. Max Verstappen, who joined forces with TAG Heuer at 18 when they partnered with the Team, played a pivotal role in shaping this collaboration. Max and the Team have been on a remarkable journey, seeing his transition from a promising young talent to a three-time world champion at 26, a trip that TAG Heuer has witnessed.

The extraordinary partnership between Oracle Red Bull Racing and TAG Heuer, having enjoyed numerous successful seasons together and constructed upon years of shared passion and dedication, is now set to strengthen further. As Oracle Red Bull Racing extends its journey with TAG Heuer, fans can look forward to exciting new experiences and activations that will immerse them in Formula 1.

Throughout the years, TAG Heuer has celebrated significant chapters in the annals of Formula 1. These remarkable moments include iconic races such as the revered Monaco Grand Prix, widely acknowledged as the season’s crown jewel. The partnership reached new heights by celebrating Max Verstappen’s Driver’s championship title in Qatar and Oracle Red Bull Racing’s sixth Constructors’ trophy in Suzuka after a dominant season on track. Off the track, the partnership has seen both unite to create an immersive pop-up experience in the vibrant setting of Singapore, which immersed fans into the world of motorsport, showcasing the passion and dedication that both share with their fans. These milestones, marked by creativity and innovation, provide fans with an exclusive backstage pass to the inner workings of the sport, bringing them closer to the heart of Formula 1, the Team and the drivers.

MNTN and Alpine F1 Team sign a partnership agreement

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Alpine F1 Team welcomes MNTN, the hardest-working software in television and a trailblazer in streaming TV advertising, as the official performance TV sponsor. The multi-year partnership kicks off at the Las Vegas Grand Prix this coming weekend and will extend to key races throughout the 2024 season. MNTN’s logo will be visible on the A523 and team environments at key races during the upcoming seasons.

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Ryan Reynolds, who co-invested in Alpine Racing Ltd through Maximum Effort Investments and serves as MNTN’s Chief Creative Officer, commented, “A few years ago if you had said I’d be bringing together my performance marketing software firm and Alpine F1 Team, I would have told you to get out of my living room – after asking you to explain what some of those words meant. Today, I’m overjoyed to be surrounded by so many talented people delivering such excellence so quickly. Here we go!”

All content for this partnership will be crafted by Ryan Reynolds’ Maximum Effort, bringing unique MNTN storytelling through captivating content to Alpine and its supporters.

David Gendry, VP of Alpine Sponsoring, Partnerships and Communications, said: “We are thrilled to welcome MNTN as a team partner. F1 is the fastest-growing major global sport, and MNTN helps brands move just as fast to launch TV advertising campaigns that drive immediate results with no pit stops required. We look forward to our journey together.”

Aston Martin illuminated the Formula 1 Las Vegas Grand Prix skyline

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Aston Martin illuminated the Las Vegas skyline as part of its largest-ever Formula 1 marketing presence, celebrating the intensity of the British ultra-luxury performance brand ahead of the highly anticipated Formula 1 Las Vegas Grand Prix.

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Putting its high-performance products at the heart of the innovative new event, Aston Martin’s partnership with the Las Vegas Grand Prix will see the brand’s most extensive VIP customer programme, activation of thrilling track experiences and the display of immersive Aston Martin content on Sphere throughout the race week.

The new street circuit also becomes a digital environment on Aston Martin’s award-winning luxury configurator – the first time an F1 track has featured in an automotive configurator.

Marco Mattiacci, Global Chief Brand and Commercial Officer of Aston Martin said: “With the United States being our largest market and brand community, the Las Vegas Grand Prix creates a new landmark in the F1 calendar and will see our most extensive ever race marketing and VIP hospitality presence.

Red Bull Racing reveal Las Vegas makeover

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The World Champions have embraced the inaugural Las Vegas GP with a makeover that the Strip would be proud of. Inspired by the city’s energy, excitement, and neon lights, the RB19 will turn purple for Round 22 of the Formula 1 season, with touches of Vegas’ famous culture decorating the bodywork, revealed yesterday.

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While this is the Team’s third unique livery of the season, rounding off a hattrick of USA specials, all thanks to The Paddock’s Make Your Mark campaign, this will be the first race the entirety of the RB19 has been taken over by unique makeover. From rear wing to front wing, halo to sidepods, Oracle Red Bull Racing has well and truly piled all chips on the Vegas look.

The Make Your Mark campaign has seen members of The Paddock, Oracle Red Bull Racing’s free loyalty programme, powered by the Team’s Title Partner Oracle, challenged by the Team to design a bespoke livery for each of the USA Grands Prix, as Max and Checo race stateside three times in one season for the first time. The campaign generated a huge buzz, with the top designs being put to a vote on the Paddock. Over 24,000 votes were cast by fans, leading to thousands of new sign-ups to the platform.

From Essex, UK, Lindsay Palmer was picked from thousands of entries from fans wanting to hit the jackpot and have their design featured as the Team’s Vegas livery. With purple at its base, her design will look like pink and yellow neon lights are flowing through the car’s bodywork as the RB19 charges through the streets of Vegas at night. Lindsay will be there to see the moment the livery drops in another unique reveal moment on Wednesday and will also be trackside with the Team all weekend to see her creation on track.

Scuderia AlphaTauri Las Vegas special livery

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Formula 1 is all set to make a return to the streets of Las Vegas this weekend for the first time in 41 years, and to say that everyone involved is excited about it would be an understatement.

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To mark the occasion, the Scuderia AlphaTauri cars raced by Yuki Tsunoda and Daniel Ricciardo will feature a special livery which will look incredible under the floodlights of this night race as the cars hurtle down the iconic Las Vegas Strip. Continuing the nighttime theme, the uniform will be retained for the following weekend’s season finale, the Abu Dhabi Grand Prix.

The design, featuring white speed streaks flowing down the bodywork, is inspired by the AlphaTauri x Brendan Monroe Las Vegas Capsule Collection. Monroe is a Californian artist and muralist who signed the special livery at a fantastic launch event last night at the Intrigue Lounge, one of Las Vegas’ hottest nightspots. The unisex collection includes a down vest, two hoodies, and two T-shirts. Accessories include a cap, a bucket hat and a belt bag. All products are adorned with a specially designed print inspired by Brendan Monroe’s Black Matte Night Spiral design. It features the artist’s characteristic style and is presented in his signature black/white colour palette.

“I was so excited to have the opportunity to work with AlphaTauri,” said Brendan. “Working together with the creative team at a fashion brand inspired me. They were instrumental in our collaboration from start to finish, and they’ve produced so many beautiful pieces for this special capsule collection.”

What Is a Tensile Test and Why Does It Matter

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Have you ever wondered why engineers and material scientists study tensile tests? Tensile testing provides critical information about the strength, elasticity, durability, and other important properties of materials. 

Running a tensile test on a sample of material such as metal or plastic can determine how much force is required to stretch or break it and therefore make safer products for consumers. If you’ve ever been curious about what goes into a tensile test or why they’re performed in the first place, this blog post has all the answers! Read on to learn more about these incredibly useful tests that ensure consumer safety in an array of industries.

Explaining what a tensile test is and its purpose

A tensile test is a common way to measure the strength of materials. It involves pulling a sample of the material until it breaks while measuring the force applied and the amount of stretching that occurs. The test can be used to determine the ultimate strength of a material, as well as its yield strength and modulus of elasticity. This information is important for engineers and designers who need to select the right materials for their projects to ensure safety and reliability. 

It can also be used for quality control purposes, to ensure that materials being manufactured or used in products meet certain performance criteria. Ultimately, the tensile test provides valuable insights into the mechanical properties of materials so that they can be used effectively and with confidence.

Different types of tensile tests and their applications

Tensile tests are an essential part of material testing, used to determine properties such as strength, ductility, and elasticity. There are different types of tensile tests used for different purposes. For example, a uniaxial tensile test is used to measure the behaviour of a material under a unidirectional load, while a biaxial tensile test can provide data on the response of a material to two loads simultaneously. 

GM Registers as a Formula 1 Power Unit Manufacturer

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General Motors today announced that it has formally registered with the FIA as a Formula 1 power unit manufacturer starting in the 2028 season.

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“We are thrilled that our new Andretti Cadillac Formula One entry will be powered by a GM power unit,” said General Motors President Mark Reuss. “With our deep engineering and racing expertise, we’re confident we’ll develop a successful power unit for the series and position Andretti Cadillac as a true works team. We will run with the very best, at the highest levels, with passion and integrity that will help elevate the sport for race fans around the world.”

Last month, the FIA approved Andretti’s Expression of Interest application for Andretti Cadillac to race in the FIA Formula One World Championship.

The GM PU will be a strong addition to F1. We are proud the Andretti Cadillac partnership will make this possible.

Haas F1 Team partners with SafetyCulture for the Las Vegas Grand Prix

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MoneyGram Haas F1 Team have partnered with global technology company SafetyCulture as the Official Race Partner in the Las Vegas Grand Prix.

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The team is excited and proud to partner with SafetyCulture, supporting our logistical feats behind one of the most anticipated races on the 2023 event schedule.

Just like SafetyCulture strives to improve in the workplace continuously, the MoneyGram Haas F1 Team is committed to ‘the Haas way’ – taking on challenges head-on and constantly finding ways of doing things better.

Haas F1 Team’s drive to continually find ways to improve dates back to when Gene Haas first founded Haas Automation, a CNC machine tool manufacturer in the US. An engineer by trade, Gene is passionate about innovation, and this ‘Haas way’ extends into all elements of how the Haas F1 Team operates today.

NEFT Vodka and Scuderia AlphaTauri sign a partnership agreement

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Scuderia AlphaTauri is pleased to announce a new Official Team Partner, NEFT Vodka. This long-term deal will break cover at the next round of the Formula 1 World Championship in Las Vegas from 16 to 18 November, when the NEFT logo will appear on the halo, wheel spray deflectors, top headrest of our AT04 cars driven by Daniel Ricciardo and Yuki Tsunoda.

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These are exciting transformational times for Scuderia AlphaTauri and NEFT. These two companies share Austrian roots, with the rapidly expanding vodka producer seeing Formula 1, through our team, as the ideal vehicle to promote the NEFT Vodka Brand and expand its global footprint.

Quality, innovation and sustainability are at the heart of this global ultra-premium vodka Brand, concepts that it shares with Formula 1 and our team. Its two fundamental tenets are sustainability and giving back. NEFT’s sustainability efforts are focused on minimizing its environmental impact throughout the entire production process via methods aimed at preserving the environment for future generations.

NEFT’s packaging is as innovative as its product. It is delivered in a recyclable, heat-resistant, unbreakable barrel that keeps its contents cold for several hours, even in warm temperatures and climates. It can also be taken to places where glass is forbidden.

ServiceNow and Aston Martin F1 Team announce a partnership agreement

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Aston Martin F1 Team has announced ServiceNow, the leading digital workflow company making the world work better for everyone, as the team’s Official Intelligent Platform Partner.

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As the ‘team behind the team’, ServiceNow will streamline the AMR Technology Campus onto the ServiceNow platform. The team will also reveal ServiceNow branding on its cars from the final North American race of the 2023 season – the Las Vegas Grand Prix.

In today’s ever-changing market landscape, organisations are concentrating their digital investments on strategic platforms that provide fast time to value. With the aspirations of being the most innovative racing organisation, the Aston Martin Formula One Team looks to platform companies that can help them operate and automate at the cutting edge of performance and technology. Through the partnership, ServiceNow will now become the team’s intelligent platform for connecting its people, processes, data, and devices.

Aston Martin Formula One Team builds, tests, and enhances its cars and race day logistics in the recently built state-of-the-art AMR Technology Campus at Silverstone, England. ServiceNow will implement its services and technologies across the organisation, driving greater efficiency for its employees.


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