WhatsApp and Mercedes-AMG Petronas F1 Team are forming a multi-year partnership that will take fans into the heart of the action with the eight-time World Champions. With the privacy and security provided by WhatsApp, team followers will be given exclusive opportunities to engage with Mercedes-AMG F1 and access unique content.
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WhatsApp is the world’s leading private messaging service that connects over two billion people globally. Mercedes-AMG F1 relies on WhatsApp as the go-to messaging app to collaborate, champion one another, and maintain crucial real-time coordination during 23 races a year on multiple continents. For years, WhatsApp chats have been part of the culture of success of the Mercedes-AMG F1 team, enabling fast and efficient decision-making on and off the track.
In September, Mercedes-AMG F1 was an early adopter of the new WhatsApp Channels broadcast feature to share with fans behind-the-scenes experiences, insights, and realities of preparing for race weekends and fighting for podiums. The new partnership was announced exclusively via the Mercedes-AMG PETRONAS F1 Team WhatsApp Channel earlier today.
WhatsApp and the team signed this new partnership on the eve of the Las Vegas Grand Prix. There will be plenty of fun surprises for fans in Las Vegas and watching from home, with exclusive and bespoke content planned for the weekend.