Motorsports Racing News & Blog Articles

Adrian Newey has committed his long-term future to the Aston Martin Aramco Formula One Team. The acclaimed British designer will begin working at the team’s Silverstone HQ on 1 March 2025, taking up a new role as Managing Technical Partner.

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The appointment of Adrian Newey is yet another statement of Aston Martin Aramco’s Formula One ambitions. Adrian has an unmatched record of success: he has led F1 teams to 25 Formula One world titles, establishing his position as the most outstanding technical mind in the sport’s history.

Ready for something new in Formula One, Adrian sees Aston Martin Aramco as the ideal project to apply his guidance and creativity. A private tour of the team’s brand-new AMR Technology Campus in June – a tangible demonstration of the team’s limitless ambition – proved a decisive factor in the decision-making process.

There is plenty to exercise Adrian’s mind in this new role: a reset in the technical rules for 2026, the integration of Honda works power units, advanced fuels by Aramco, and the newest wind tunnel in the sport.

A true F1 car for the road now piloted by two-time FIA Formula One World Champion. A sensational bespoke specification was designed by Fernando Alonso in partnership with Q by Aston Martin. Era-defining hypercar incorporates concepts and technologies taken directly from Formula One. Aston Martin Valkyrie is equipped with a hybrid V12 powertrain, developing a maximum power of 1,155PS.

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Aston Martin’s Aramco Formula 1 Team driver, Fernando Alonso, recently received his Aston Martin Valkyrie, a hypercar that stands out as the ultimate fusion of F1 technology and road car design.

Alonso drove his new Valkyrie hypercar out of the iconic Monte Carlo Bay Hotel, showcasing a bespoke specification created in partnership with the design team at Aston Martin’s bespoke service, Q by Aston Martin.

Alonso’s Valkyrie, inspired by his Aston Martin Aramco Formula One Team AMR24 race car, is a sight to behold. Painted in Satin Aston Martin Racing Green with bespoke contrasting AMR Satin Lime Graphics, it accentuates the aerodynamic highlights of the hypercar. The cavernous Venturi Tunnel is further enhanced with the addition of Speed Red and Light and Dark Blue painted graphics. Exposed Carbon Fibre adorns the roof, engine cover, and lower aero, and a Titanium Aston Martin Wings badge proudly sits on the nose. A bespoke ’CAUTION HOT’ graphic has also been applied to the rear, adding a unique touch to the design.

Formula 1 and Santander, one of the largest banks in the world, are delighted to announce a new partnership. Santander will become its Official Retail Banking Partner in a multi-year deal starting in 2025. With its global reach, the partnership will reflect the shared commitment to innovation between the two companies and a focus on delivering unrivalled experiences for their respective fans and customers on a global scale.

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With a rich history in Formula 1 dating back to 2006, Santander is set to further its involvement. The bank will be prominently featured on trackside signage at numerous Grands Prix, offering Formula 1 fans exclusive content and activations throughout the partnership.

The bank’s logos will feature on trackside signage at several Grand Prix across the season, taking place in Santander’s main markets: in the US, Brazil, México, Spain, and the UK, among others. The bank will also provide Formula 1 fans with exclusive content and activations throughout the partnership.

Formula 1 is one of the most watched sports globally, with a cumulative worldwide audience of 1.35 billion in 2023 (Nielsen). Sixty per cent of this audience is in Santander’s main markets, with a growing reach in the US and among young people globally. F1 hosts 24 Grand Prix events in 20 different countries, several of which occur in the bank’s most significant markets in Europe and the Americas.

Paddock Magazine had an exclusive conversation with Jochen Braunwarth, the Director of Motorsport Solutions at Geobrugg, a Swiss company known globally for its advanced safety systems.

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Introduction

Geobrugg, a Swiss company with over 50 years of experience, is the world leader in producing high-tensile steel wire safety nets and meshes. Their expertise, honed in protecting natural assets and safeguarding lives across various sectors, has now extended to the high-stakes world of motorsport. Today, their state-of-the-art safety systems, installed on racetracks worldwide, instill confidence in both drivers and spectators, ensuring their safety. In this interview, we delve into the details with Jochen Braunwarth, Geobrugg’s Director of Motorsport Solutions, to learn more about the company’s innovations and the challenges they face in the fast-paced world of motorsport.

Jochen, to start, could you introduce Geobrugg and its evolution into the motorsport sector?

The Aston Martin Aramco Formula One Team has reached a significant milestone in preparing for the 2026 F1 regulations by signing a landmark technical collaboration agreement with Aramco, Honda, and Valvoline Global Operations (VGO). This dynamic partnership is poised to revolutionize the team’s approach to the next era of Formula One racing, aiming to drive innovation and achieve on-track success under the new FIA regulations.

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This collaboration brings together world-class expertise and cutting-edge technology from each partner, creating an unparalleled synergy. The primary objective is to maximize Aston Martin Aramco’s competitive potential as the team gears up for the 2026 F1 season and beyond. By pooling their resources and knowledge, these industry leaders are setting the stage for a transformative impact on both the sport and the broader automotive sector.

Key elements of this strategic partnership include Aramco’s commitment to delivering advanced fuels, Honda’s development of a next-generation works power unit featuring a 50:50 balance between electric and combustion power, and Valvoline’s provision of state-of-the-art lubricants. With its 150 years of experience in automotive and industrial solutions, Valvoline will play a crucial role in enhancing the performance and reliability of the power unit. The collaborative efforts aim to propel the team to the forefront of performance, reliability, and sustainability, ensuring that Aston Martin Aramco remains a formidable force on the grid.

This partnership is not just about racing; it also builds upon Aramco’s existing sponsorship agreement with the team, which has fostered close collaboration on a range of advanced technologies. These innovations, from lightweighting vehicles to enhancing safety features, have the potential to transcend the racetrack and find applications in road vehicles, thereby benefiting the wider automotive industry.

Who doesn’t want to live a healthy life, inhale fresh air, or maintain good health? In our daily lives, we need clean air to breathe, which is an essential part of our healthy lives, but unfortunately, our indoor air can be just as polluted as outdoor air. Honestly, today, in 2024, air pollution is one of the big worldwide issues we suffer from. Due to polluted air, people in every household suffer from asthma, respiratory problems, and dust allergies, which have become very common. Here come air purifiers that can help remove contaminants from the air, such as smoke, dust, pollen, pet dander, and volatile organic compounds. 

Now, getting so many air purifier brands on the market and online is very easy. Usually, it can be tough to know which one is right for you. However, we will guide you with some key factors to consider when selecting the best air purifier for your needs.

Understand Your Air Quality Needs

The first step when you plan to buy an air purifier is to address the specific air quality issues you’re facing. Are you allergenic or suffering from any disease like asthma, respiratory problems, or allergens like pollen or dust? That’s how you should focus on your polluted air issues because different air purifiers are designed to target different pollutants. 

If you are dealing with smoke, odours, or volatile organic compounds (VOCs), ask the company which one is best for this. So, it’s essential to identify your main air quality concerns before you purchase one.

Key Factors to Consider

Here are some factors to consider when choosing an air purifier:

Williams Racing proudly announced a groundbreaking partnership with Mercado Libre, the renowned Latin American e-commerce and digital payments giant. With a staggering user base exceeding 100 million across 18 countries in the region, Mercado Libre was honoured among Time magazine’s 100 most influential companies last year, marking its debut in Formula 1 alongside Williams.

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Commencing from the upcoming Azerbaijan Grand Prix, Mercado Libre’s distinctive handshake logo will adorn the FW46 cars driven by Alex Albon and Franco Colapinto. The collaboration promises exhilarating activations featuring Mercado Libre’s signature yellow branding, specially curated for the Latin American races scheduled later this season.

Founded in Argentina and publicly listed on the NASDAQ, Mercado Libre represents the second Argentine entity to swiftly forge ties with Williams, following the appointment of Franco Colapinto as the team’s driver for the remainder of the year. This partnership coincides with the exciting prospect of welcoming Carlos Sainz to the team for 2025. Recently, Williams also unveiled a strategic alliance with Globant, a leader in digital transformation, further solidifying its historic association with Argentina, dating back to Carlos Reutemann’s tenure in the 1980s.

Among a roster of prominent collaborators in 2024, including Komatsu, Keeper Security, VAST Data, and Jumeirah, Mercado Libre and Globant stand out as pivotal partners in Williams’ transformative journey toward excellence in Formula 1.

Williams Racing and Globant are proud to announce a new partnership. Globant is a leading digital transformation company and long-running Colapinto’s sponsor.

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The New York Stock Exchange-listed organization, spanning over 33 countries with more than 29,100 employees, has solidified its global presence as a Formula 1 partner, aiming to enhance digital experiences for racing teams and fans alike. Globant, founded in Argentina, has teamed up with Williams Racing in a strategic move, marking its debut team partnership in the sport.

This collaboration comes amidst exciting developments in Williams, including the announcement of Franco Colapinto joining Alex Albon for the remainder of the 2024 season and the forthcoming arrival of Carlos Sainz in 2025. Globant has been a staunch supporter of Franco during his F2 campaign and now extends its support on the eve of the Italian Grand Prix, where Franco will proudly become Argentina’s first Formula 1 driver in 23 years.

For Globant, known for its collaborations with elite sports organizations such as Formula 1, FIFA, and the LA Clippers, this partnership with Williams signifies a commitment to leveraging cutting-edge technology to elevate digital sports experiences. It represents another significant step for Williams in its transformation both on and off the track, following recent partnerships with Komatsu, Keeper Security, VAST Data, and the renewal of its association with Jumeirah Hotels and Resorts.

Charles Leclerc has taken a stunning victory at the 2024 Formula 1 Italian Grand Prix after utilising a bold one-stop strategy to hold onto the lead, the Monegasque thrilling the Tifosi as he clinched P1 ahead of the McLarens.

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Alpine X Lapierre introduces a new technological, daring collaboration with the GLP III SE 2024 electric mountain bike. This iconic electrically-assisted enduro bike has been designed and engineered for competition but also for aggressive riding, thanks to its unique and exclusive concept of centralised weight distribution.

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The GLP III SE Alpine Edition features the distinctive colour codes of the A290_ β, the Alpine A290 show car, and the A-arrow brand’s all-new 100% electric urban sportscar. The two French brands, partners since 2022, once again share their mutual vision of design and high performance after launching the Aircode DRS SE Alpine Edition road bike last April.

An eclectic inspiration

The GLP III SE’s new livery is inspired by the distinctive colour codes of the Alpine A290_β, the show car for Alpine’s new 100% electric urban sportscar.

Aggreko and Formula 1 have taken a significant step forward in their ambitious journey toward achieving Net Zero by 2030, announcing a multi-year partnership between the world-leading provider of temporary power solutions and the prestigious motorsport organization. Starting from the 2025 season, this collaboration will bring cutting-edge, low-carbon energy generation systems to all European Grands Prix, reinforcing Formula 1’s commitment to sustainability. As part of this transformative deal, Aggreko will become an Official Provider of F1, underscoring the sport’s dedication to reducing its environmental impact.

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The partnership between Aggreko and Formula 1 is built on a foundation of successful collaboration that began in 2023 when they first piloted a centralised power generation compound at the Austrian Grand Prix. This innovative system, which harnesses renewable energy sources such as hydrotreated vegetable oil (HVO), biofuel, solar panels, and battery storage, resulted in a remarkable reduction of over 90% in carbon emissions within the Paddock, Pit Lane, and broadcast areas compared to the 2022 event. Its unique features, including the use of renewable energy sources and its significant carbon reduction, make it a game-changer in the field of sustainable energy solutions.

The system’s initial success at the Red Bull Ring spurred further trials at the Hungarian Grand Prix in 2024, and it has since been implemented at other key events, including this weekend’s Grand Prix in Monza. The results have been consistently impressive, demonstrating the system’s capability to deliver substantial carbon reductions. As a result, from 2025 onwards, this centralised power generation system will be deployed across all European Grand Prix events, marking a significant milestone in Formula 1’s sustainability strategy and underlining the profound impact of the partnership on the sport’s environmental efforts.

This expansion to all European races will profoundly impact how energy is managed at these events. The system will generate sufficient power to eliminate the need for individual generators typically brought by Formula 1, F1 Teams, and the FIA. This includes powering essential areas such as garages, motorhomes, the Pit Wall, the Timing Room, the Formula 1 Event Technical Centre (ETC), and the International TV Compound, which houses all F1 host broadcasters. By centralising power generation, the system will drastically reduce the number of generators on-site, leading to fewer emissions from transportation and enhanced operational efficiency.

McLaren driver Lando Norris charged to a statement victory during the 2024 Formula 1 Dutch Grand Prix at Zandvoort, overhauling Max Verstappen after his Red Bull rival moved ahead at the start – and denying the Dutchman what would have been a fourth-straight home triumph.

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In the fast-paced world of Formula 1, victory is not just about the driver or the car—it’s about the seamless collaboration of an entire team. This same principle of teamwork and collaboration applies to successful workplaces across industries. Drawing inspiration from this unique connection, Qualee, a company with a deep appreciation for high-performance teamwork, introduces the People Champion Award to honour individuals who drive team success and foster a positive workplace culture.

Just as Formula 1 teams rely on precision, speed, and coordination to clinch victory, successful businesses depend on cohesive teamwork to achieve their goals. In both arenas, every team member plays a crucial role. From the pit crew’s lightning-fast tyre changes to the strategists making split-second decisions, Formula 1 exemplifies how diverse skills combine for a common purpose. Similarly, in the workplace, the collective effort of individuals—from visionary leaders to dedicated team players—propels companies forward.

Qualee’s annual People Champion Award aims to shine a spotlight on these workplace standouts. Whether it’s an HR leader revolutionizing company culture, a manager who consistently goes the extra mile, or a team member whose positive impact resonates throughout the organization, this award celebrates those who embody the spirit of teamwork and excellence. Nominations are open to organizations of all sizes and industries, offering a chance to recognize those who inspire colleagues and foster a positive work environment.

Formula 1 teams use advanced tech to fine-tune their race strategies and car performance. Similarly, technology solutions play a vital role in enhancing team dynamics and productivity in the modern workplace. This is where Qualee’s A.I.-fueled platform comes into play to power employee engagement, driving interactive alignment and belonging for mobile-first workforces

Just as a strong qualifying session can make or break a race, engaging experiences set an employee up for success. Qualee’s Journeys ensure people are up to speed, including onboarding for new team members and continuous learning for career development. Another crucial aspect of employee engagement is continuous eNPS surveys that close the feedback loop—listening to employees, analyzing data in real-time for actionable insights, addressing engagement issues with segmented improvement recommendations, and keeping employees informed of the initiatives being implemented. Like the ongoing improvements F1 teams make to their cars throughout a season, Qualee’s Engagement solution helps organizations nurture their talent and maintain a high-performing workforce.

BWT Alpine F1 Team is delighted to announce the promotion of Reserve Driver Jack Doohan into a full-time race seat for the 2025 FIA Formula 1 World Championship season.

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Jack will join the already signed and announced Pierre Gasly to form the team’s driver pairing for next season, becoming the first Alpine Academy prospect to graduate into a race seat. Pierre and Jack give the team a balance of youth and experience in its driver line-up geared towards building a successful future.

The 21-year-old Australian – son of the legendary five-time 500cc motorcycling world champion – Mick Doohan – has served as the team’s Reserve Driver for the past two years after a successful junior career in international single-seater racing.

Jack finished runner-up in the 2021 FIA Formula 3 Championship and third place in the 2023 FIA Formula 2 Championship before becoming a full-time Reserve Driver in 2024, where he has been a valuable contributor in the team’s driver-in-loop simulator.