Scuderia AlphaTauri is pleased to announce a new Official Team Partner, NEFT Vodka. This long-term deal will break cover at the next round of the Formula 1 World Championship in Las Vegas from 16 to 18 November, when the NEFT logo will appear on the halo, wheel spray deflectors, top headrest of our AT04 cars driven by Daniel Ricciardo and Yuki Tsunoda.
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These are exciting transformational times for Scuderia AlphaTauri and NEFT. These two companies share Austrian roots, with the rapidly expanding vodka producer seeing Formula 1, through our team, as the ideal vehicle to promote the NEFT Vodka Brand and expand its global footprint.
Quality, innovation and sustainability are at the heart of this global ultra-premium vodka Brand, concepts that it shares with Formula 1 and our team. Its two fundamental tenets are sustainability and giving back. NEFT’s sustainability efforts are focused on minimizing its environmental impact throughout the entire production process via methods aimed at preserving the environment for future generations.
NEFT’s packaging is as innovative as its product. It is delivered in a recyclable, heat-resistant, unbreakable barrel that keeps its contents cold for several hours, even in warm temperatures and climates. It can also be taken to places where glass is forbidden.