McLaren Racing and Udemy (Nasdaq: UDMY) announced a multi-year partnership spanning the complete McLaren physical racing portfolio. In a first-of-its-kind collaboration, Udemy, a leading online skills marketplace and learning platform, will become the Official Learning and Skills Partner of McLaren Racing, including the McLaren Formula 1 Team, Arrow McLaren IndyCar Team, NEOM McLaren Formula E Team and NEOM McLaren Extreme E Team.
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San Francisco-based Udemy will offer Udemy Business licenses across McLaren Racing’s people, empowering its team with flexible and effective learning opportunities and driving McLaren’s upskilling and performance.
The partnership is Udemy’s first venture into motorsports. It underpins both brands’ shared ambition to deliver agile, expansive and comprehensive learning and development opportunities to help individuals achieve better personal and business outcomes.
Udemy branding will be featured on the NEOM McLaren Formula E Team’s race cars and team kit from Season 10 of the ABB FIA Formula E World Championship and on the helmets of McLaren Formula 1 drivers Lando Norris and Oscar Piastri during the 2024 F1 season.