Motorsports Racing News & Blog Articles

Endstate has announced a groundbreaking licensing partnership with BWT Alpine Formula One Team, introducing a contemporary luxury travel sneaker designed exclusively for the team. This collaboration represents a bold fusion of high-performance motorsport and cutting-edge footwear design, seamlessly integrating technology into modern luxury fashion.

The BWT Alpine Formula One Team x Endstate sneaker embodies sophistication with its sleek, minimalist aesthetic. Crafted from premium white leather, the design is elevated with strategic details, including reflective trim and a contemporary sole construction engineered for maximum comfort. Every element of the sneaker reflects Alpine’s signature design language, making it a true statement piece for both motorsport enthusiasts and sneaker collectors alike.

At the heart of this collaboration lies innovation: each pair features Endstate’s proprietary NFC technology (3chip), discreetly embedded within the tongue. With a simple tap of a smartphone, owners gain instant access to exclusive BWT Alpine Formula One Team experiences, authenticated product verification, and seamless integration into Alpine’s digital loyalty ecosystem. This fusion of physical and digital ownership marks a new era in luxury sportswear collectables, offering unprecedented value beyond aesthetics.

Bennett Collen, CEO and co-founder of Endstate expressed enthusiasm for the collaboration:
“This partnership with BWT Alpine Formula One Team perfectly captures Endstate’s commitment to precision, innovation, and fan engagement. These sneakers are more than just high-end footwear—they’re an experience. With embedded technology, they redefine what consumers can expect from premium products.”

MISSION, a leading innovator in natural energy drinks and performance teas, has joined forces with BWT Alpine Formula One Team as an official Team Supplier. This partnership will see MISSION’s range of ready-to-drink cans and performance teas available to team members and guests throughout the Formula One season. Additionally, MISSION’s branding will feature on the team’s A525 car, reinforcing its commitment to high-performance, health-conscious energy solutions.

Revolutionizing Energy and Performance

MISSION is transforming the soft drinks market with its 100% natural, zero-sugar, zero-sweetener energy drinks and hot and cold brew teas. Designed for health-conscious individuals who demand more from their energy sources, MISSION’s beverages provide sustained energy, cognitive enhancement, faster recovery, and even improved sleep—without the crashes associated with traditional high-sugar or high-caffeine drinks.

A Partnership Built on Shared Performance Values

Tom Whittle, Founder of MISSION, expressed his excitement about the collaboration:

“Team MISSION is incredibly proud to be partnering with BWT Alpine Formula One Team. The entire team, including drivers Pierre Gasly and Jack Doohan, embodies everything we stand for as a brand—performance-driven individuals who embrace their extraordinary potential. We are thrilled to support them with our natural energy drinks and performance teas, offering sustained energy without caffeine or sugar crashes. Our mission is to revolutionize the way the world fuels, and we’re excited to have BWT Alpine Formula One Team leading the charge with us.”

BWT Alpine Formula One Team has announced an innovative partnership with Viagogo, the world’s leading ticket marketplace, aimed at revolutionizing how fans access Formula One tickets globally. Through this collaboration, fans worldwide will gain unprecedented access to tickets for Formula One races, facilitated by Viagogo’s extensive platform available in 195 countries and 33 languages.

The partnership marks a significant milestone for both BWT Alpine Formula One Team and Viagogo, leveraging Viagogo’s robust ticketing infrastructure to offer fans a secure and user-friendly experience in purchasing primary tickets directly from the team. This direct issuance model ensures a wider selection of tickets and enhances fan accessibility to live Formula One events.

Throughout the 2025 season and beyond, Viagogo’s branding will prominently feature across BWT Alpine Formula One Team’s garage environment, hospitality areas, and digital platforms. This visibility underscores Viagogo’s commitment to supporting global sports and entertainment through innovative ticketing solutions.

Oliver Oakes, Team Principal of BWT Alpine Formula One Team, expressed enthusiasm about the partnership, stating, “The collaboration with Viagogo represents an exciting opportunity to bring BWT Alpine Formula One Team closer to fans worldwide. By simplifying the ticket-buying process through a trusted platform, we are democratizing access to Formula One and enhancing the overall fan experience. This partnership reinforces our dedication to expanding our global presence and engaging with new audiences.”

Lando Norris showcased masterful driving skills to clinch victory at the thrilling 2025 Formula 1 Australian Grand Prix, navigating through treacherous mixed weather conditions and intense race dynamics. Starting from the pole position, Norris initially led a tight battle with McLaren teammate Oscar Piastri and Red Bull’s Max Verstappen on a drenched track before a strategic shift to slick tyres midway through the race.

The drama intensified as a sudden downpour prompted another round of pit stops, with Norris and Piastri both encountering challenges. While Piastri spun off the track, losing valuable time, Norris managed a crucial pit stop that ultimately restored his lead after Verstappen’s required tyre change.

The race’s climax unfolded amidst a final Safety Car period triggered by incidents involving debutant Gabriel Bortoleto and Red Bull’s Liam Lawson. Norris faced relentless pressure from Verstappen in slippery conditions but held his nerve to secure victory, reminiscent of their fierce rivalry in the previous season.

Max Verstappen became a four-time world champion with an assured drive to fifth place during Saturday night’s Las Vegas Grand Prix, while pole-sitter George Russell and the charging Lewis Hamilton earned a one-two finish for Mercedes.

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Black Friday is undeniably the grand stage for all bargain hunters, tech-savvy shoppers, and fashion enthusiasts seeking the year’s best deals. This massive shopping event is a golden opportunity to snag high-end goods at a fraction of their usual cost, and when it comes to eyewear, the deals are just as impressive. With the blend of sleek style and cutting-edge technology, eyewear is not just about vision correction anymore; it’s a fashion statement. For 2024, we’ve rounded up the top places to shop for eyewear deals, ensuring you stylishly greet the sun or comfortably read on your tablet.

The Buzz Around Eyewear Markets in 2024

This year, the eyewear market is bursting with innovation and style. Whether you’re looking for prescription sunglasses that offer UV protection and clarity or chic prescription glasses that complement your facial features, there’s something for everyone. Fashion brands are now more intertwined with tech, offering smart glasses with integrated augmented reality features, fitness tracking, and audio capabilities. The right pair of glasses can transform an ordinary outfit into a stunning ensemble while offering cutting-edge practicality for daily errands.

For fashion-forward individuals looking to stay ahead of style and tech trends, this focus on sustainable and functional eyewear means Black Friday 2024 promises significant perks. Ensure you stay informed about these trends to make the best choice when shopping for Black Friday glasses this year.

Top Black Friday Eyewear Deals Await You

Black Friday and eyewear are the perfect pairing for anyone looking to update their look or enhance their tech toolkit with minimal investment. Top retailers and brands pull out all the stops, offering exclusive deals on various eyewear. Most notably, you’ll find significant discounts on prescription sunglasses, perfect for anyone looking to blend eye care with style. These deals often include polarized varieties that promise acute clarity and full protection from UV rays.

Online giants like Amazon and fashion houses like Gucci and Ray-Ban are gearing up to offer extremely competitive deals on prescription glasses. These aren’t just mere frames; they’re designed with high-precision lenses, ensuring your vision is corrected without compromising fashion. The offerings include luxury brands to more affordable options, making it accessible for every budget.

Someday, while driving to work or just riding in a car, the next moment, the car suddenly becomes involved in an accident, and a normal day becomes an emergency. Regardless of whether and to what extent the car accident occurred – a scratch or a crash–the consequences are often overwhelming for drivers and passengers, pedestrians, and others. The first steps, actions, and understanding of the law are crucial in an accident. This guide will explain these procedures, what actions must be taken after the car accident, how to deal with insurance companies, and why having consultations with car accident lawyers may increase the chances of claiming a better result.

Painful Moments in an Auto Accident-Its Consequences or What Happens Next?

As everyone knows, it is confusing right after a car accident. Most of the time, the specific event, the adrenaline, and the following shock will prevent you from making a rational decision. For this reason, anything you do in the minutes immediately following an accident will impact your health, wallet, and chance at justice. Since no one knows when the accident will happen, learning what to do to ease the situation will be very helpful.

1. Look Out for Your Safety and Assess the Situation

Check yourself and others who may have been involved in the accident for possible injuries. If possible, moving vehicles to a secure location is safe to avoid further collisions or disrupting traffic flow. Use your hazard lights to alert other drivers. If seriously injured, immediately call 911 for medical assistance. Even if it is a minor injury, do not hesitate to consult a doctor because symptoms might show later.

2. Contact the Police

Notifying police officers is one of the critical steps that must be taken immediately after an accident. The police report on the accident, prepare the report and speak with each party involved. This police report will be considered official documentation of the accident and is usually required by insurance companies and legal experts to determine liability. Not calling the police may mean the inconvenience of not having a formal report, making it difficult to file claims or take legal action later.

3. Information Exchange between Other Parties Involved

In any case, sharing identification data and insurance details with other drivers and witnesses is imperative. Collect the identities of the driver and/or the owner, such as name, phone number, address, license number, current number plate, driver’s license number, and insurance policy number. In addition, it is useful to obtain the contact information of the witnesses of the accident that might have happened. The outcomes of the case can be relevant, with the eyewitness being able to offer vital testimonies that can assist in giving accountability.

The BWT Alpine Formula One Team is thrilled to announce an exciting new partnership with MODO.us, the Team’s official Social Casino Partner. Produced by ARB Interactive, a leading US-based social gaming platform, this collaboration combines the adrenaline-fueled world of motorsport with the rapidly evolving social gaming industry. Together, they aim to revolutionize the gaming experience by creating unique opportunities for engagement between fans and players worldwide.

About MODO.us

MODO Casino, America’s fastest-growing social casino platform, allows players to compete for free while standing a chance to win real cash prizes. Using free coins, users can access a wide variety of games, including top Slots Games and classic Table Games such as Live Roulette, Blackjack, and Hold’em. Additionally, MODO Casino offers new players a special sign-up bonus to enhance their gaming experience.

What sets MODO Casino apart is its innovative approach to social gaming. Players can redeem their winnings as real prizes, adding an extra layer of excitement to the gaming experience. By merging entertainment with tangible rewards, MODO Casino continues to capture the attention of millions of active users.

Bringing Motorsports to the Casino

As part of the partnership, BWT Alpine Formula One Team will feature prominently in exclusive, specially designed games on MODO Casino. These bespoke games will join MODO Casino’s extensive library, which already boasts fan favourites like Sugar Rush and Buffalo Hold and Win. With this collaboration, motorsport enthusiasts can immerse themselves in a thrilling gaming experience inspired by the fast-paced world of Formula One.

The partnership ensures BWT Alpine Formula One Team will receive significant visibility across MODO Casino’s user base, with branding integrated into the platform. Additionally, MODO.us branding will take centre stage on the rear bodywork of the A524 during the highly anticipated Las Vegas Grand Prix this weekend and will continue to feature prominently on the team’s challenger throughout the 2025 FIA Formula One World Championship season.

Curly hair can be a unique asset for a woman. However, you cannot overlook the challenges of maintaining them. From frizz to tangles, there are several issues you may encounter every day. In fact, managing those luscious curls can sometimes feel like an overwhelming full-time job. The struggle is more common than you imagine.

According to CosmeticDesign Europe, 60-70% of the global population has textured hair. This includes people having curly locks. This group of people spent as much as $8 billion on beauty products in 2022-23. It is easy to imagine the sheer size of the market for curly hair products out there. 

However, you can manage even without expensive products and procedures. With the right habits, you can streamline your hair care routine and flaunt your natural texture with pride. 

In this guide, we’ll explain a few habits that every curly-haired woman should adopt. 

1. Establish a Consistent Wash Routine

Washing your hair is essential, regardless of its length and texture. Establish a consistent wash routine to maintain healthy, vibrant curls. Experts recommend washing your hair every 3 to 7 days. The right timeline depends on your hair type and lifestyle. 

MoneyGram Haas F1 Team is proud to announce a strategic multi-year partnership with Mphasis, a global Information Technology (IT) solutions provider renowned for its expertise in cloud and cognitive services. This collaboration solidifies a shared commitment to innovation, leveraging advanced technology to achieve superior performance in one of the most competitive arenas in global sports—Formula 1.

Transforming Performance Through Cutting-Edge Technology

Mphasis will play a pivotal role as the team’s Official Digital Partner, collaborating with the MoneyGram Haas F1 Team to deliver state-of-the-art solutions to enhance both on-track performance and off-track operational efficiency. The company will enable real-time data analysis, predictive modelling, and performance optimisation by harnessing its deep expertise in Data Analytics, Automation, Cybersecurity, and Artificial Intelligence (AI).

“Our partnership with Mphasis represents a crucial step forward in our journey to leverage technology for competitive advantage,” said Ayao Komatsu, Team Principal of MoneyGram Haas F1 Team. “Their innovative problem-solving approach and technological capabilities align seamlessly with our drive for excellence, making them an ideal partner.”

A Landmark Start at the Las Vegas Grand Prix

The partnership’s first major milestone will see Mphasis branding debut on the MoneyGram Haas F1 Team VF-24 cars, piloted by Nico Hülkenberg and Kevin Magnussen, during the highly anticipated Las Vegas Grand Prix, taking place from Thursday, November 21, to Saturday, November 23. As Round 22 of the 2024 FIA Formula 1 World Championship, the event provides an electrifying stage to unveil this groundbreaking collaboration.

READ MORE: TAG Heuer Celebrates Las Vegas with Vibrant Monaco Chronograph

America’s Formula 1 team, MoneyGram Haas F1 Team, proudly announces an innovative partnership with the University of Chicago Medicine (UChicago Medicine), one of the United States’ most prestigious academic medical institutions. This collaboration is set to bolster UChicago Medicine’s global presence, foster connections with international patients, and cement its reputation as a leading healthcare destination.

The partnership will officially launch at the Las Vegas Grand Prix, held from Thursday, November 21, to Saturday, November 23, marking the 22nd round of the 2024 FIA Formula 1 World Championship. Starting with the 2025 FIA Formula 1 season, UChicago Medicine’s branding will feature prominently on the VF-24 car and the team’s kit, aligning the organization with the fast-paced and globally influential world of Formula 1.

Thomas Jackiewicz, President of the University of Chicago Health System, highlighted the alignment of the two entities’ missions:
“Formula 1’s global reach aligns with our vision to connect with more national and international communities. Our ongoing partnerships, such as with the Chicago Sky, have demonstrated the value of using sports to amplify our healthcare mission to bring academic medicine to more people.”

READ MORE: TAG Heuer Celebrates Las Vegas with Vibrant Monaco Chronograph

Echoing these sentiments, Ayao Komatsu, Team Principal of MoneyGram Haas F1 Team, expressed enthusiasm for the collaboration:
“We are delighted to welcome UChicago Medicine to our growing roster of partners. Through three home races and a phenomenal global platform, we look forward to supporting UChicago Medicine in their efforts to raise awareness of their world-leading healthcare offering.”

For the Las Vegas Grand Prix, Visa Cash App RB unveils a sparkling one-off, glitter-inspired livery that brings glitz and glamour all the way to the racetrack this weekend. Inspired by the Cash App Visa Glitter Card, channelling its stunning blue and green gradient and glitter overlay, the livery embodies the radiance of Las Vegas’ iconic bright lights and vibrant nightlife.

Launched earlier this year in partnership with Emmy-winning actress, musical artist and TV host Keke Palmer, the Cash App Visa Glitter Card was inspired by the idea of “Glitter Fever” – a joyful feeling you just can’t shake with side effects including radical self-expression that is contagious and undeniable.

The team will be taking the livery beyond the racetrack, with the glistening design dressing their garage, whilst the whole team, including drivers Yuki Tsunoda and Liam Lawson, will be wearing bespoke racing suits and team kit during the weekend. Fans will also be able to get a glimpse of the livery before it hits the track at Topgolf Las Vegas, where it will be on display on the driving range across the weekend.

READ MORE: TAG Heuer Celebrates Las Vegas with Vibrant Monaco Chronograph

Earlier today, Visa Cash App RB debuted the Glitter Card-inspired livery by releasing a social-forward short film. Starring Kevin Dillon and Jerry Ferrara, known for their iconic roles in the hit HBO TV series Entourage, and actor Travis Bennett, best known for FX’s DAVE, the film is set on a drive through the desert from Los Angeles to Las Vegas. It brings to life all aspects of Cash App’s activations throughout the weekend – from the Glitter Card livery to the Topgolf takeover – while paying homage to the magic of Las Vegas.

The Aston Martin Aramco Formula One Team has unveiled an exclusive multi-year partnership with Glenfiddich, the world’s most awarded single malt Scotch whisky. This landmark alliance unites two timeless brands celebrated for their rich heritage, groundbreaking innovation, and unrelenting pursuit of excellence.

The partnership launches at the highly anticipated Las Vegas Grand Prix, where Aston Martin Aramco and Glenfiddich will raise a glass to mark the beginning of a collaboration that celebrates the artistry of design and the mastery of craft.

A Shared Vision of Mastery and Innovation

This groundbreaking partnership will bring together Aston Martin Aramco’s cutting-edge engineering and Glenfiddich’s unrivalled expertise in whisky craftsmanship. By merging their passions for precision and innovation, the two brands aim to captivate global Formula One fans through exceptional storytelling and bespoke experiences.

Together, Aston Martin Aramco and Glenfiddich seek to create a legacy that transcends their respective industries, setting new standards for excellence while inspiring those who appreciate both the journey and the destination.

A Tribute to Heritage: The Glenfiddich 1959 Expression

Glenfiddich has unearthed a rare and exquisite cask from 1959, when Aston Martin debuted in Formula One, to commemorate this historic partnership. This exceptional single malt, matured in a rich sherry cask and hand-selected for its depth and intensity, embodies the mastery and innovation of Glenfiddich Malt Masters across generations.

As the sun dips below the horizon, casting its golden hues over the dazzling skyline of Las Vegas, the city springs to life. The world-famous Strip comes alive in a kaleidoscope of colours, a pulsating tribute to the energy, excitement, and unbridled adventure. In perfect harmony with this vibrant atmosphere, TAG Heuer introduces the latest iteration of its iconic Monaco Chronograph — a masterpiece of daring design and uncompromising craftsmanship that embodies the Maison’s audacious spirit.

From La Chaux-de-Fonds to Las Vegas

In the rarefied world of haute horology, TAG Heuer stands as a beacon of innovation and legacy, seamlessly blending the adrenaline of motorsport with the elegance of Swiss precision. Among its storied collections, the TAG Heuer Monaco reigns supreme, celebrated for its fearless design and enduring association with the world of speed.

Launched in 1969, the Monaco revolutionized watchmaking. Its bold, square case, left-side crown, and striking blue dial departed from convention, challenging norms and captivating enthusiasts. Its groundbreaking design quickly earned a devoted following among racing aficionados and watch connoisseurs, cementing its status as an icon.

Actor Steve McQueen immortalized Monaco’s legend in the 1971 film Le Mans. With the Monaco on his wrist, McQueen brought authenticity to his role as a racing driver and elevated the timepiece to a symbol of style and performance, firmly rooted in motorsport culture.

Over the decades, the TAG Heuer Monaco has continuously evolved, refining its design and embracing cutting-edge technology. From its early days as a trailblazer in timing motorsport thrills to its modern interpretations, the Monaco remains a testament to TAG Heuer’s relentless pursuit of excellence.