Motorsports Racing News & Blog Articles

Mercedes starts the journey towards the start of the 2024 FIA Formula One World Championship season today with the launch of the Mercedes-AMG F1 W15 E PERFORMANCE.

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FP1 in Bahrain, the start of the 2024 campaign, lies 15 days away. Just 80 days ago, the 2023 season ended. Despite the lack of racing, the factories at Brackley and Brixworth have been buzzing with activity. The team has worked hard on a project that began almost 12 months ago.

In the immediate aftermath of a disappointing 2023 Bahrain Grand Prix, the team looked hard in the mirror at every aspect of our operations. A new direction was set, beginning a period of renewal. Despite the limitations of the W14’s pre-existing architecture, there was tangible progress. A hard-fought, year-long battle netted second in the Constructors’ Championship. The mission continues into 2024.

“We know we have a mountain to climb to fight at the very front. There are no miracles in this sport,” Toto Wolff, Team Principal & CEO of the Mercedes-AMG PETRONAS F1 Team, commented. “But our ambition and determination are strong. Since charting this new course, development has progressed well. We had several items on our priority list for this car. We will soon see if we’ve made the step we’ve aimed for.”

AMR24, the first Aston Martin Formula One car built at the new AMR Technology Campus in Silverstone, debuted alongside the new Vantage road car and Aston Martin Vantage GT3 – engineered for real drivers.

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The Aston Martin Aramco Formula One Team is proud to debut its new challenger for the 2024 season – the AMR24. On a significant day for Aston Martin, the new Vantage road car and Aston Martin Vantage GT3 join the AMR24, marking a trilogy of reveals.

In its iconic racing green livery, complete with Aramco title partner branding, the AMR24 represents a solid and exciting evolution from its predecessor, which catapulted the team to eight podiums and 280 points in 2023. The AMR24 evolves the same design philosophy, but there is a minor carryover, with most parts being new for 2024. The continuous refinement of the AMR24 has resulted in a lighter, more aerodynamically efficient race car designed to operate across a broader range of circuits.

“We are proud to debut the AMR24,” said Team Principal Mike Krack. “It is the result of a huge effort by the whole team at our new AMR Technology Campus, and it will allow the team to take another step forward in 2024. Since the last race in 2023, everyone has been hyper-focused on improvements in every area, concentrating our efforts on what makes a difference and matters to be better. Almost every area of the car has been refined and improved, building on our strengths and taking on board the lessons of the previous campaign. 2023 was our best season to date, and our goal this season is to score regular points, podiums, and fight for our first win in green.”

The Ferrari SF-24 was launched in front of a small audience of guests today while the rest of the world watched online. It is the 70th car the company built to participate in the Formula 1 World Championship.

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Attending the presentation at the Fiorano track were President John Elkann, CEO Benedetto Vigna and Vice-President Piero Ferrari, along with representatives of the partners, as well as team members, starting with Team Principal Fred Vasseur and the drivers Charles Leclerc and Carlos Sainz. The busiest season ever, with no fewer than 24 races, gets underway next week in Bahrain with the only pre-season three-day test session, followed by the first grand prix at the same venue on Saturday, 2 March.

Concept. The SF-24 is the third car of the new Formula 1 ground effect generation, but it breaks with the tradition of the past two years, starting with the look of it. The design group, led by Enrico Cardile, aimed to give Charles and Carlos a car that is easy to drive and that reacts predictably, with, as a starting point, the positive feeling the drivers had in the cockpit over the final few races of last season. The goal is to allow them to make the most of the power unit’s potential, combined with their undoubted skill behind the wheel.

Colours and details. At first glance, the car is aesthetically very different from its predecessors, and this also goes for the livery. Following a positive reception in Las Vegas last November, white makes its return together with yellow – always Ferrari’s second colour –an evident link with Modena but also a nod to the Maranello marque’s other main racing activity apart from Formula 1, namely the World Endurance Championship. As was the case last year, the SF-24 and the WEC 499P share the same shade of red, again this year with a matt finish on the Formula 1 car. It’s not the first time that a Ferrari Formula 1 car has featured yellow, although the yellow longitudinal stripes have not been seen since 1968, while this year, it’s paired with white for the first time. There is, therefore, less black on the car than in previous years, now restricted to the floor, the bargeboards, part of the halo and other small areas. The wheels are red with a double white and yellow stripe; these colours also feature the race numbers -16 and 55, which continue to use the Maranello marque’s official font, Ferrari Sans, this time in italics.

Engaging in the simple pleasure of cycling unveils a plethora of health benefits and environmental advantages. However, amidst the joyous pedalling, there exists a complex web of factors that contribute to the vulnerability of cyclists on the road. Unravelling these intricacies is paramount for crafting effective strategies that enhance safety for both avid cyclists and the broader community. By comprehensively exploring the multifaceted causes of bicycle accidents, we can forge a path towards safer roads and cycling environments.

Road Infrastructure and Design

The foundational element influencing cyclists’ safety is the design and condition of roads and bike lanes. Inadequate infrastructure, such as poorly designed bike lanes or the absence of dedicated cycling paths, introduces confusion and increases the risk of accidents. Potholes, uneven surfaces, and debris further pose formidable threats to cyclists’ stability and control. To address these challenges, there is a pressing need for urban planning that prioritizes cyclist safety, encompassing the construction of well-designed bike lanes, regular maintenance, and clear signage.

Moreover, an emphasis on creating a seamless connection between different modes of transportation is vital. Integrating cycling paths with other transit networks ensures a smoother and safer flow of traffic, fostering a more cycling-friendly urban landscape.

Motorist Behaviour and Awareness

The behaviour of motorists sharing the road with cyclists plays a pivotal role in accident prevention. The ubiquity of distracted driving, speeding, and a lack of consideration for cyclists’ rights on the road contributes significantly to accidents. A lack of awareness regarding the presence and rights of cyclists among motorists further compounds these risks. And while good lawyers may be able to reach fair settlements for cyclists in case of an unfortunate accident, prevention is always the best approach. Elevating road safety education is essential for fostering a culture of mutual respect and cooperation.

Public awareness campaigns should emphasize the importance of sharing the road responsibly, understanding cyclists’ vulnerability, and adhering to traffic rules. Implementing stricter enforcement measures for traffic violations related to cyclist safety can serve as a deterrent, encouraging motorists to adopt more cautious and considerate driving habits.

Formula 1 was recently shaken by unexpected news: Lewis Hamilton, the 7-time world champion, is leaving Mercedes and signing a multi-year contract with Ferrari in 2025! Ferrari’s stock surged by 13% in one day after this news! Social media was flooded with images of Hamilton in a red uniform, which has sparked widespread discussions about who stands to gain or lose from this story. So, let’s delve into the analysis.

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At first glance, the Formula 1 offseason appeared to proceed as expected, with everyone gearing up for the upcoming season, teams gradually unveiling the dates for their cars’ livery presentations, and fans eagerly awaiting the new season of Drive to Survive on Netflix. However, on January 31, Formula 1 delivered unexpected news by rejecting Andretti Global’s application to participate in the World Championship for 2025-2026, citing doubts about the new team’s potential to enhance the championship’s value.

While media outlets and fans dissected this decision, rumours began circulating on February 1 about Lewis Hamilton’s potential contract signing with Ferrari in 2025. Speculation quickly escalated, inundating social media with Hamilton’s imagery in a Ferrari uniform, setting the stage for an evening of anticipated revelations. As scheduled, Mercedes initially confirmed the impending split with Hamilton at the end of the 2024 season, followed promptly by the driver’s personal statement:

Toto Wolff, Team Principal & CEO, commented:

In terms of team-driver pairing, our relationship with Lewis has become the most successful the sport has seen, and that’s something we can look back on with pride; Lewis will always be an important part of Mercedes motorsport history. However, we knew our partnership would come to a natural end eventually, and that day has now come. We accept Lewis’s decision to seek a fresh challenge, and our opportunities for the future are exciting to contemplate. But for now, we still have one season to go, and we are focused on going racing to deliver a strong 2024.

Owning a truck isn’t just about getting from point A to point B; it’s about making a statement. Whether you use your truck for work or play, enhancing its appearance and performance can take your driving experience to the next level. With a plethora of aftermarket parts available, it can be overwhelming to decide which upgrades are worth your time and money. However, by understanding your truck’s capabilities and considering your personal preferences, choosing the perfect parts for your ride can be an exciting and rewarding process.

Enhancing Exterior Aesthetics

When it comes to upgrading your truck, enhancing its exterior aesthetics is often a top priority for many enthusiasts. One of the most popular ways to achieve this is by installing aftermarket wheels and tyres. Upgrading to larger, more stylish wheels not only enhances the overall look of your truck but can also improve its performance and handling. Additionally, investing in high-quality tyres designed for off-road or all-terrain use can provide better traction and durability, allowing you to tackle any terrain with confidence.

Another popular exterior upgrade is installing a lift kit. Lift kits raise the height of your truck’s suspension, giving it a more aggressive stance and allowing for larger tyres. This not only improves the truck’s appearance but also enhances its off-road capabilities by providing increased ground clearance. However, it’s essential to consider the legalities and potential drawbacks of lifting your truck, such as changes to the vehicle’s centre of gravity and impact on ride quality.

Furthermore, adding aftermarket accessories such as grille guards, bull bars, and side steps can not only enhance the appearance of your truck but also provide practical benefits such as added protection and easier access to the cabin. Additionally, custom paint jobs, decals, and vinyl wraps offer endless possibilities for personalizing your truck’s exterior to reflect your unique style and personality.

Upgrading Lighting Systems

Investing in upgraded lighting systems is an effective way to improve both the appearance and functionality of your truck. Upgrading to LED headlights not only enhances visibility and safety but also gives your truck a modern and stylish look. LED light bars are another popular option for off-road enthusiasts, providing powerful illumination for nighttime driving adventures.

The dazzling lights on Las Vegas Boulevard provided the backdrop to the launch of the 2024 VCARB 01 car ahead of the 2024 Formula 1 season. The very special event, which revealed the team’s new look and welcomed new partners, was equally dazzling.

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The star of the evening was our new car, the VCARB 01, with its sparkling blue and white livery reflecting the team’s new colours. Present were Peter Bayer, Visa Cash App RB’s CEO, and Team Principal Laurent Mekies, who were joined on stage by our drivers: eight-time Grand Prix winner Daniel Ricciardo from Australia and the exciting Japanese youngster Yuki Tsunoda. Alongside them was Amna Al-Qubaisi, the Emirati who is carrying the Visa Cash App RB colours in this year’s F1 Academy championship.

Entertainment came courtesy of significant names from the music industry, including rapper, singer-songwriter, Pulitzer Prize winner Kendrick Lamar, and multi-award-winning rapper and record producer Baby Keem.

The evening’s enthusiasm and energy mirror those of the Visa Cash App RB team heading into the new Formula 1 World Championship season. Together with our new partners, we aim to raise the bar and push ourselves towards the front of the starting grid.

Celsius and Scuderia Ferrari announced a global, multi-year, exclusive partnership, naming Celsius a Scuderia Ferrari Team Partner and the official energy drink of the Formula 1 racing team.

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Continuing with the 2024 season, Celsius will energize the Scuderia Ferrari garage and fan experiences around the world with the essential energy of Celsius, a leading energy drink, made with proven, premium ingredients and zero sugar designed to help people live fit, exceed their goals and elevate their everyday lives.

Lorenzo Giorgetti, Ferrari’s Chief Racing Revenue Officer, said:

We’re delighted that, having come on board with us last year, we are now expanding our collaboration with Celsius, who become a global Scuderia Ferrari Team Partner for the 2024 season and beyond. Celsius will provide our drivers and team members with essential energy to help them perform at their best throughout an intense 24 Grand Prix season. We look forward to working with Celsius on new assets and experiences for our global fan base.

Kyle Watson, Executive Vice President, Marketing of Celsius, commented:

Celsius shares with Ferrari a competitive spirit that powers drivers, fans and consumers to perform at their best and live fit on and off the track. We couldn’t be happier to continue to grow our partnership with Scuderia Ferrari’s world-class Formula 1 team who shares our passion to elevate their everyday lives and perform at the highest level.

McLaren Racing and Dropbox announced a new partnership. Dropbox will become the Official Technology Partner of the McLaren Formula 1 Team for the 2024 season and beyond.

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The multi-year partnership marks Dropbox’s first entry into the sport. It helps the McLaren team collaborate efficiently, share files and content, and save time.

Through the partnership, McLaren Racing and Dropbox will develop fast, secure and reliable syncing and sharing capabilities and the latest offerings in video collaboration and machine intelligence to manage vast amounts of content and data from across the globe.

Millions of customers have trusted Dropbox to provide secure, reliable syncing and collaboration software for years. Today, Dropbox offers a whole suite of products, including its newest AI-powered tools, designed to simplify workflows, keep teams focused on their work, and save time. And in a sport where every hundredth of a millisecond counts, there’s nothing more important than time.

McLaren Racing and Ecolab signed a partnership agreement under which Ecolab will become an Official Partner of the McLaren Formula 1 Team for the 2024 season and beyond.

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Ecolab, a global leader offering water, hygiene and infection prevention solutions, will support McLaren’s sustainability mission and journey towards net zero emissions.

The multi-year partnership with Ecolab will support the development of a Sustainable Aviation Fuel (SAF) programme to accelerate McLaren’s overall strategy of decarbonizing its Formula 1 logistics and operations. The organizations will collaborate to incorporate SAF into delivering McLaren’s net zero commitment of halving emissions by 2030 and reaching net zero by 2040.

Ecolab branding will feature on the McLaren Formula 1 Drivers Lando Norris and Oscar Piastri team kit for the 2024 season.

Regent Seven Seas Cruises, the world’s leading luxury ocean cruise line, announces a landmark partnership with the iconic Aston Martin Aramco Formula One Team, becoming the team’s first official Global Cruise Line Partner.

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As part of the partnership, Regent and Aston Martin Aramco Formula One Team will collaborate to create exclusive experiences for luxury travellers. Carefully curated programs ashore, such as VIP Aston Martin Formula One Team driving experiences and tours of the team’s state-of-the-art AMR Technology Campus in Silverstone, along with unique Spotlight Voyages, will immerse guests into the worlds of ultra-luxury cruising and high-performance motor racing. This multi-year collaboration recognizes the shared belief that perfection, precision and luxury are in every detail.

To celebrate the launch of this exclusive partnership, Regent Seven Seas Cruises is offering luxury travellers a chance to win a once-in-a-lifetime experience of a 10-night, all-inclusive, ultra-luxury European cruise on board the new Seven Seas Grandeur, preceded by an Aston Martin Aramco VIP race experience in Imola, Italy.

Andrea DeMarco, President of Regent Seven Seas Cruises, said:

We are thrilled to announce our new partnership with the Aston Martin Aramco Formula One Team, a brand that shares our values for excellence and luxury. The Aston Martin Aramco Formula One Team is the epitome of high performance in Formula One, which aligns perfectly with Regent’s world-renowned reputation for delivering unrivalled experiences. With the Aston Martin Aramco Formula One Team, we hope to deliver once-in-a-lifetime memories to all our guests, providing opportunities for further discovery and enrichment on our sailings. The exclusive ‘Grandeur Prix’ prize is a fantastic way to honour the launch of this partnership by pairing a 10-night all-inclusive luxury cruise on our newest ship, Seven Seas Grandeur, with an incredible Aston Martin Aramco VIP race experience.

HUGO and Visa Cash App RB Formula One Team are thrilled to announce a new partnership starting this season. This collaboration positions HUGO as the team’s Official Apparel Partner, an unparalleled opportunity for the brand to leverage the global appeal of F1 both on and off the race track.

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From the beginning of the 2024 F1 season, the HUGO logo will be featured on the race suits, team wear, and cars. The partnership will continue beyond the track by offering limited-edition capsules of bold styles featuring the sophisticated edge of HUGO’s tailoring, fashion-forward performance wear and stylish fanwear. HUGO will also design and develop looks for the Visa Cash App RB Team, including formal apparel for the two drivers, Daniel Ricciardo and Yuki Tsunoda, along with high-performance race and travel wear for the entire team.

The racewear designed by HUGO, featuring graphic branding in bold colours and the logo of the signature metallic bull, comprises water-repellent soft-shell jackets, vibrant T-shirts, and lightweight stretch trousers – all crafted from track-ready technical materials. An understated, casual, relaxed style characterizes the team’s official travel outfits. These laid-back essentials follow the iconic HUGO codes, including metal-stacked logos and signature red box branding.

“We are very excited to welcome HUGO to the Visa Cash App RB family as the Official Apparel Partner of the team,” commented Peter Bayer, CEO of Visa Cash App RB Formula One Team. “HUGO is a brand synonymous with style and able to elevate even the most humble to the lofty heights of sartorial elegance. We are pumped about the first collection set to drop and look forward to a long and creative partnership that will move the bar on the Formula One aesthetic. This sport is about speed and margins, but expression and style are critical and go hand in hand with success. Together with HUGO, we look forward to disrupting the fashion form of F1 and redefining the boundaries of what that means both at and away from the track.”

The Financial Times, one of the leading business news organisations, and the Aston Martin F1 Team are proud to announce a new partnership.

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The strategic collaboration will deliver shared value for the two British brands, which boast a rich heritage and ambition for innovation. The rapidly expanding sports business sector provides the unparalleled backdrop for the FT to harness exclusive Aston Martin Aramco One Team opportunities, hosting key clients at Grands Prix across the globe.

Mutual value will also be achieved through exclusive global activations hosted by Aston Martin Aramco and the FT. These activations, scheduled throughout the upcoming Formula One season, will provide an unprecedented opportunity for Aston Martin Aramco and the FT’s key audiences across Europe, Asia and America to engage with the thrilling atmosphere of F1 and gain insights into the dynamic world of motorsport business.

Renowned industry speakers will guide thought leadership work, discussing some of today’s most relevant topics, such as the role of emerging technologies in sport and the importance of female representation in motorsport.

Girard-Perregaux and Aston Martin celebrate a three-year association, five exclusive limited-edition watches and the beginning of a new cycle of creative collaboration on and off track.

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The Aston Martin Aramco Formula One Team is pleased to announce the renewal of its partnership with Swiss luxury watchmaker Girard-Perregaux. This innovative partnership’s renewal showcases an appetite to drive both brands and the collaboration forward.

The Girard-Perregaux and Aston Martin Aramco partnership has yielded three fruitful years on the track, on the road, and the wrist, with both companies accelerating their product and activation programmes.

Having first partnered with Aston Martin for its return to the Formula One grid in 2021, the team has gone from strength to strength. The 2023 season was the culmination of its best season, with eight podiums and 280 points to finish fifth in the Constructors’ Championship.