Alfa Romeo F1 Team Stake will make a big splash in the streaming world when it starts a significant partnership with KICK, an innovative and community-driven live streaming platform built for and aimed at a global audience.
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Founded in October 2022, kick.com is based on a creator-first model. KICK’s beta launch saw an astounding 200,000 sign-ups in less than 24 hours since the platform went live. In just four months, the platform has attracted top entertainers and streamers like Canadian superstar Drake, Trainwreckstv and many more.
KICK recently announced plans to expand monetisation with a 95/5 split, in which the creator will keep 95% of subscription revenue. This will be the most rewarding financial split that content creators have ever been offered. The platform creators are working on an ‘exclusive creator program’ that will allow streamers to earn a steady income based on their watch hours and viewer count.
KICK branding will appear prominently on the bodywork of the Alfa Romeo F1 Team’s C43 at selected races, with an exciting activation programme featuring the team’s drivers to be announced soon.