Technological advancements in the 21st century have helped online casinos grow rapidly over the last two decades, transforming from a hobby for nerds to a multi-billion dollar business. Artificial intelligence is one of the main technologies that has transformed the betting market, and its application in gambling platforms seems to have only started.
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Artificial intelligence helps online casinos perform various tasks, including customer service, marketing and security. In casino marketing, AI applications help to target adverts to specific players depending on their behaviour (for instance, the type of games they play) to increase conversion and revenue.
AI is also useful in customer service as it can help solve the players’ issues when integrated into interactive chatbots. That helps to free up the casino staff to handle more serious issues that can’t be automated. Additionally, AI is very helpful in improving the security of a gambling platform, helping to reduce fraud cases.
AI’s Impact on the online casino industry