Lean, mean, and stunning. The C43, Alfa Romeo F1 Team Stake’s 2023 challenger, was unveiled during a dual launch event in Zurich and at the team headquarters in Hinwil, Switzerland.
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The world of Formula One already has a challenger for the title of the most beautiful car on the grid. The C43, in a stunning red and black livery, will lead Valtteri Bottas and Zhou Guanyu in the 2023 World Championship as the team strives to improve.
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As the drivers took the covers off the car at the team’s Hinwil base, CGI images and videos of the C43 were released to the media and fans, bringing the new Alfa Romeo F1 Team Stake car to life in all its glory. The C43 was assembled from raw materials and broken parts in an impressive video. This is a metaphor for how the team is made up of different people who work together, each of whom is important to the team’s success. The C43 was also made available in Augmented Reality for all fans to bring into their homes in an interactive trip created by team partners, JigSpace, to enhance the fan experience further.