Motorsports Racing News & Blog Articles

Aston Martin Aramco Cognizant Formula One Team is proud to announce an expansion of its partnership with prestigious British menswear brand Hackett London.

Click here to subscribe to our print edition!

Hackett London, the home of British menswear, became an official supplier to the Grand Prix team in 2021, expanding its already long-standing and prestigious partnership with Aston Martin Lagonda.

For 2022, in addition to outfitting the team with travel and office attire, it also becomes the squad’s official Formal Wear supplier.

This expanded partnership will see it provide luxury and bespoke clothing to senior personnel and to the two race drivers – Lance Stroll and four-time world champion Sebastian Vettel.

Alfa Romeo F1 Team ORLEN aims to be a winning pick for DRF Bets as the team welcomes the online and mobile wagering platform as a new partner. The company is part of Affinity Interactive, an omnichannel gaming industry leader with advanced technology, digital and media platforms, and an online betting presence, with nearly one million combined customers.

Click here to subscribe to our print edition!

Daily Racing Form is “America’s Turf Authority since 1894” for sports and horse racing enthusiasts throughout North America, with DRF.com providing access to DRF Bets. DRF Bets is the only top-rated betting solution fully integrated with exclusive data, analytics and expert picks, delivering a fully mobile-optimized solution through innovative tools, one-click access to data and past performances, and live HD video. The branding will be visible on the team’s cars throughout the 2022 season, as well as on other team assets and properties.

Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN:

We are delighted to welcome DRF Bets to our growing portfolio of partners. It is a growing brand in the sports betting industry and we are proud to work with them this season. We want to be a winning wager for them and we are confident this relationship will be mutually beneficial.

James Zenni, Chairman of Affinity Interactive:

As we continue to grow the online and mobile wagering platforms of DRF Bets, sponsoring a like-minded pioneer and visionary such as Alfa Romeo F1 Team ORLEN is a tremendous opportunity to showcase our platforms to dedicated Formula One racing fans around the world. We look forward to working with the team to explore ways to expand the partnership.

McLaren Racing announced a multi-year agreement with Gopuff, a US-based instant grocery and household essentials delivery service, as an Official Partner of the McLaren Formula 1 team.

Click here to subscribe to our print edition!

The multi-year agreement comes as Gopuff continues its rapid European expansion and will bring together the fastest in delivery with one of the most successful teams in motorsport to serve their growing customer base.

The relationship will give fans the opportunity to win experiences and rewards via the Gopuff App throughout the year, with a key focus on races in the UK, US and France.

Gopuff branding will be represented on the McLaren MCL36 race car during the 2022 Formula 1 season.

Alfa Romeo F1 Team ORLEN’s quest for performance will be aided by its new partnership with Rebellion Timepieces. The Swiss luxury watch brand, with its bold designs and no-compromises approach to quality, is no stranger to racing, with motorsport being at the heart of its mission – an integral part of its DNA.

Click here to subscribe to our print edition!

Nowhere more than in motorsport, where beating the clock is a competitor’s raison d’être, precision in timekeeping is crucial. Rebellion Timepieces’ mission continues to be, since the day of its inception, one that puts the accent on quality, independence and passion – values that also animate Alfa Romeo F1 Team ORLEN.

Both brands embody Swiss precision, turning human expertise into mechanical wonders that offer extraordinary performance at the highest level – whether in a timepiece’s movements or on a racing track. Proudly independent, both Rebellion Timepieces and Alfa Romeo F1 Team ORLEN express their individuality as they work to challenge the status quo in their worlds.

The deal between Rebellion Timepieces and Alfa Romeo F1 Team ORLEN will see the Swiss watchmaker’s branding appear on the team’s C42 cars, as well as on the suits of drivers, Valtteri Bottas and Zhou Guanyu, and other team assets.

WEB Eyewear and Alfa Romeo F1 Team ORLEN enter a multi-year partnership starting 2022 and they will be protagonists of a new adventure in the extraordinary Formula One World Championship.

Click here to subscribe to our print edition!

A story of heroic drivers connects these two brands. The WEB brand was inspired by the eyewear worn by the first civil aviation pilots in the 1930s. After years of accompanying people on exciting trips, today the WEB EYEWEAR story has transformed and evolved as it follows a new path, joining Alfa Romeo F1 Team ORLEN on the world’s most exclusive motorsport.

Both brands are ready to dazzle this year. WEB EYEWEAR, since 2008 house brand of Marcolin, a worldwide leading eyewear company, aims to expand its international reach by enhancing its image through a new look and a production process based on cutting-edge techniques and outstanding quality materials. Sauber Motorsport, the Swiss team managing the presence of Alfa Romeo, one of Italy’s and the world’s most prestigious racing marques in Formula One, is one of only ten outfits in the world authorized to use the prestigious “F1 Team” moniker: entering 2022, it is pushing its history of innovation and technological prowess to compete at the highest level in one of the most disruptive championships in Formula 1 history.

These new entities have announced their shared commitment to becoming protagonists starting next season and are looking forward to being in the spotlight on the global stage.

The Alfa Romeo F1 Team ORLEN family is set to grow as the team announces Modere, a global, live-clean lifestyle essentials brand, as a partner for the 2022 Formula One season.

Click here to subscribe to our print edition!

Modere is an omnichannel, consumer products company that develops and markets beauty and personal care products that are clinically validated, U.S. EPA Safer Choice-approved, EWG Verified, NSF Certified, grey-water appropriate and formulated without the use of thousands of controversial chemicals and compounds. The Modere logos will be recognisable on the team’s cars throughout the season.

Frédéric Vasseur, Team Principal of Alfa Romeo F1 Team ORLEN:

Modere is a company with a culture rooted in innovation – something that applies to Alfa Romeo F1 Team ORLEN as well. We are pleased to welcome a like-minded company to our family and we’re looking forward to their support during what promises to be an exciting season of racing.

Asma Ishaq, Chief Executive Officer of Modere:

This partnership is a natural fit for both companies. As well-recognized global brands, both Modere and Alfa Romeo F1 Team ORLEN take our social and environmental responsibilities seriously, and we share a commitment to supporting the optimal health and well-being of the sport’s competitors, something that is critical to their performance and results. We look forward to prominently sharing the Modere brand directly with racing fans around the world and supporting Alfa Romeo F1 Team ORLEN over the course of the 2022 season.

Williams Racing are delighted to welcome Duracell to the team on a multi-year deal ahead of the 2022 season.

Click here to subscribe to our print edition!

Duracell and Williams will collaborate across a variety of high-profile marketing initiatives, including a major TV commercial, esports and on-the-ground activation at several Grand Prix, starting with the Miami Grand Prix in May. The company’s branding will feature prominently on the Williams car, team kit and race suits of Williams Race Drivers, Alex Albon and Nicholas Latifi.

Jost Capito, Team Principal and CEO for Williams Racing, said:

I am so proud of this partnership between Williams and Duracell, and I am grateful for the trust and confidence they have put in us. Having their name on the side of our car is a personal highlight for me, as my nickname for 30 years has been Duracell – because I never run out of energy. I am very much looking forward to our work together.

James Bower, Commercial Director for Williams Racing, said:

We are immensely proud to be partnering with a globally-recognized brand such as Duracell. This is an important day for Williams; our announcement is a testament to all the hard work the team has done in 2021, how we have developed our commercial proposition and the growth of our sport, particularly, in North America.

Ferrari is pleased to announce the renewal of its partnership with ManpowerGroup, a world leader in finding and selecting personnel for high-profile companies.

Click here to subscribe to our print edition!

In 2022, ManpowerGroup will be a Scuderia Ferrari Official Partner, working together on continuously improving performance, a process that also includes selecting the persons best suited to certain roles. It is in this area of development of the most talented people in the workplace that ManpowerGroup is a partner par excellence.

The ManpowerGroup logo will be part of the livery of the F1-75, which will be revealed online on 17th February.

“At ManpowerGroup, we share Ferrari’s vision that access to talent and speed to market is critical in this fast-changing world of work,” said Jonas Prising, Chairman & CEO of ManpowerGroup. “We are pleased to partner with Scuderia Ferrari in such a fast-evolving market where innovation and technological development continues at a rapid pace. We are seeing the emergence of a Skills Revolution and finding the right balance of technology, talent and human connection will be what enables both people and businesses to succeed.”

BWT Alpine F1 Team and Binance revealed a new partnership. The collaboration makes BWT Alpine F1 Team the first-ever Formula One team to join the Binance Fan Token platform and sees Binance become the official Fan Token Partner of BWT Alpine F1 Team and the Alpine Esports Partner from 2022 onwards. The Binance logo will also be visible on the new Alpine A522 car, which will be launched on 21 February 2022.

Click here to subscribe to our print edition!

Powered by Binance, the Alpine F1 Team Fan Token (ALPINE) will be issued via the Binance Launchpad. The joint effort around the token launch will help BWT Alpine F1 Team explore new branding opportunities to create a more purposeful and intuitive fan engagement experience for BWT Alpine F1 Team fans, both on the physical and digital race track, through unique and engagement-based rewards, interactivity, gamification and more.

Laurent Rossi, CEO, Alpine, commented:

BWT Alpine F1 Team is not one to shy away from challenges, nor are we afraid to continually push the limit both on and off the track. Partnering with Binance fuels our passion to change the racing landscape as well as open doors for more innovative fan engagement. This journey starts with the ALPINE token launch and the unveiling of a special collection of NFTs. These upcoming, limited edition NFTs will highlight Alpine’s commitment to striving for elegance, ingenuity and audacity. We aim to be forerunners in this new digital space and we believe we have the right partner to take us all the way to the checkered flag.

Helen Hai, CEO of Binance Fiat Exchange, commented:

We are proud to announce the BWT Alpine F1 Team on the Binance Fan Token Platform, and our first Formula 1 partnership. The Alpine name has a rich history in motorsports but it is its innovative approach to fan engagement that aligns perfectly with our vision for Binance Fan Tokens. Alpine always pushes the envelope when it comes to engaging their fans who have access to perks like exclusive test drives, one-on-one time with professional racing drivers, as well as playing host to rallies set in the picturesque French countryside – just to name a few! We aim to bring equally exciting experiences to the blockchain and drive even more utility for ALPINE holders, to extend the range of activities fans can already do on our platform. We are just approaching ‘turn one’ of ‘lap one’ on the token race track, and possibilities are truly endless.”

Oracle Red Bull Racing is delighted to announce a partnership with leading cryptocurrency exchange Bybit, bringing the power of the digital economy to the Team, in a multi-year agreement that will see Bybit take on the role of Principal Team Partner.

Click here to subscribe to our print edition!

Established in March 2018, the cryptocurrency exchange has grown exponentially and now boasts more than six million registered users worldwide. As part of the new agreement, Bybit will also join the charge as Oracle Red Bull Racing’s exclusive Cryptocurrency Exchange Partner.

The collaboration will also expand Oracle Red Bull Racing’s mission to grow fan engagement, with Bybit taking on the role of Fan Token Issuance Partner and Tech Incubator Partner. This will see the cryptocurrency exchange not only support the Team with the distribution of its growing digital asset collections but also see Bybit and Oracle Red Bull Racing engage with promoting STEM careers and introducing coding to new audiences. Bybit’s core ethos is to support the Next Level of innovation, talent, and technology development – which aligns with Oracle Red Bull Racing’s own ambitions as the Team develops and expands their Red Bull Technology Campus in Milton Keynes.

The partnership fee will be paid in a combination of cash and BIT, BitDAO’s native governance token. BitDAO is one of the world’s largest decentralized autonomous organizations (DAO) supporting builders of the decentralized economy, allowing BIT token holders to vote on proposals to foster technologies that present entirely new ways for people to work, engage, and transact together.

After months of anticipation, we are delighted to finally reveal our livery for the FW44 ahead of the 2022 FIA Formula One season.

Click here to subscribe to our print edition!

The fresh new design features a contrasting diamond shape with flashes of red and blue, embodying this exciting new era for the Williams Racing brand, whilst still retaining the classic team spirit.

“Over its history as an iconic Formula One team, Williams Racing has shown great strength and sophistication,” said Jost Capito, our CEO & Team Principal.

“The new visual identity of the 2022 car perfectly encapsulates these characteristics that the staff, drivers and fans have demonstrated time and time again.

On Monday, Scuderia AlphaTauri revealed its 2022 challenger – the AT03 – alongside its drivers, Pierre Gasly and Yuki Tsunoda, in an innovative digital launch, which merges the virtual and real worlds in pioneering video production, to kick off the new season in style. Here is all you need to know:

Click here to subscribe to our print edition!

The Italian-based team, in collaboration with Red Bull’s premium fashion brand AlphaTauri, has created a first-of-its-kind launch video by combining a 3D CGI rendering of the race car and its surroundings with real footage of the AlphaTauri Spring/Summer 2022 collection runway show, highlighting the fusion of tech, innovation and style, that bonds the two companies together.

The actual AT03 will make its first official F1 appearance at next week’s Barcelona test, but in the meantime, the innovative video tells the story of the synergies between fashion and motorsport through three main pillars.

It starts with a Monolith in the CGI world, representing the team’s technology, state-of-the-art facilities, and know-how of the people who have produced the car. Each element then moves towards the second pillar, the Portal – signifying AlphaTauri and its technology – that ‘dresses’ the AT03, drivers and models, as they move into the real world, the World of AlphaTauri. This final pillar demonstrates the product of the partnership, where the ‘Style Of A New Era’ materialises across both fashion and F1.

Scuderia AlphaTauri is pleased to announce a new global partnership with Flex Box Ltd. The new AT03 will carry the coloured Flex Box logo on the front wing endplate, as well as on the nose throughout the entire Formula 1 season.

Click here to subscribe to our print edition!

The Hong Kong-based company was founded in 2001 by Henrik Nielsen and is an international leader in the logistics industry with operations around the globe. Flex Box develops, manufactures, and ships containers from China directly to clients worldwide and are known for their innovative customer solutions thanks to their vast experience in the cargo industry. Based on the founder’s passion for racing, the company name is well established in the world of motorsports thanks to partnerships in various top-class categories.

“I am very happy to welcome Henrik and his company to our team”, Franz Tost commented. “Logistics are a fundamental part of our sport, and it simply couldn’t exist without an exceptional infrastructure. Besides the obvious travelling to the races, we have constant demands for specialised logistic solutions such as transporting parts between our factory in Italy and the wind tunnel in England, receiving components from Japan or flying our cars around the world for sponsor events. Furthermore, it’s always a pleasure for me to work with people who are as passionate about racing as I am, and Henrik is a real motorsport enthusiast.”

The two companies will benefit from their past experiences of operating on a global scale, innovative spirit and managing logistical challenges, alongside their shared values of speed, efficiency, performance, and competitiveness.

McLaren Racing today unveiled its new MCL36 to a live global audience ahead of the 2022 FIA Formula 1 World Championship. To be piloted by Lando Norris, 22, from the UK, and Daniel Ricciardo, 32, from Australia, the MCL36 is built to the new era of Formula 1 regulations, which aim to provide closer racing and more on-track action for fans.

Click here to subscribe to our print edition!

Lando Norris enters his fourth season in Formula 1 with McLaren and looks to build on an exceptional 2021 season during which he achieved four podium finishes and claimed his first pole position. McLaren’s most recent race winner Daniel Ricciardo enters his 12th season in Formula 1, and his second with McLaren.

Over the course of the 2021 season, McLaren made significant progress on its journey back to the top of the sport, including securing the team’s first win since 2012, and the only 1-2 finish of the 2021 season at the Italian Grand Prix in Monza. In addition, the team further closed the gap to the top teams, securing their greatest number of world championship points since 2012.

The MCL36 was revealed at the crescendo of the McLaren Racing 2022 launch, alongside the team’s INDYCAR and Extreme E contenders, each sporting common livery colourways, galvanising the McLaren Racing family ahead of their respective campaigns.

BWT and Alpine F1 Team have signed a strategic, long-term partnership, which will see the Austrian water treatment supplier become the title partner of Alpine F1 Team from 2022. The French team will become known as BWT Alpine F1 Team with immediate effect. The renowned pink colour of BWT will be incorporated into Alpine’s famous blue livery.

Click here to subscribe to our print edition!

BWT and Alpine will work together to spread the message of sustainability around the world utilising the combined global platforms of Formula 1 and the automotive industry.

BWT and Alpine F1 Team are delighted to announce a strategic, long-term partnership. BWT becomes the title partner of the Alpine F1 Team from the 2022 season onwards, with the team becoming BWT Alpine F1 Team.

Alpine has committed to using BWT’s iconic pink branding to spread the message of sustainability and social responsibility further around the world, utilising the combined global platforms of Formula 1 and the automotive industry. The pink colour symbolises BWT’s mission to ’Change the World – sip by sip‘ and to make it a little bit better every day by implementing the Bottle-Free Zone concept.