Motorsports Racing News & Blog Articles

Amazon Web Services and Scuderia Ferrari Mission Winnow announced it has entered into a new technical and commercial partnership.

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For over 15 years, AWS has been the most popular cloud platform and has continuously expanded its services in high technology fields such as machine learning and artificial intelligence.

Apart from the technical partnership, which will also cover GT racing, the Challenge series and the road car business, Scuderia Ferrari Mission Winnow and AWS will jointly develop a new fan engagement platform which, through personalisation tools, exclusive content and interactive applications, will strengthen the relationship with the millions of fans around the world, involving even the youngest of them in the daily life of the Scuderia and its drivers.

Mattia Binotto, Managing Director and Team Principal commented:

Ferrari and AWS are both exceptional in their respective spheres of activity and I am pleased to welcome a partner known for the excellence of its innovation and creativity. As the Official Cloud Provider, AWS will be able to transform our company into an organisation driven by data analysis, that uses the power of this technology, not just to improve our products, but also to better relate with the millions of fans we have around the world.

McLaren Racing and Tezos to build an NFT fan experience platform on the energy-efficient blockchain network.

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McLaren Racing has selected Tezos, the world’s most advanced blockchain, to become the team’s Official Technical Partner in a new multi-year technical partnership across Formula 1, INDYCAR and esports. McLaren will use the energy-efficient and upgradeable Tezos network to create a non-fungible token (NFT) platform with a fan experience at the heart.

Tezos, an open-source blockchain for assets and applications, is a continuously evolving blockchain that upgrades itself through efficient on-chain governance. McLaren will build a dedicated platform that brings its illustrious racing heritage and renowned driver line-ups across its multiple teams to offer an unrivalled NFT fan experience.

For Tezos and McLaren, sustainability through innovation is key. Embracing clean NFTs and energy-efficient networks ensures that the impact of this new medium to share creative expression is not offset by unnecessarily high energy consumption. Unlike traditional Proof of Work blockchains, Tezos’s pioneering Proof of Stake mechanism is a significantly more energy-efficient approach to securing its network, using two million times less energy than Proof of Work networks like Bitcoin and Ethereum. This allows Tezos to operate cleanly, with minimal energy consumption and a negligible carbon footprint.

Maui Jim sunglasses, the world’s fastest-growing premium eyewear company, has partnered with Uralkali Haas F1 Team in the 2021 FIA Formula 1 World Championship with the innovative lifestyle brand now becoming the ‘Official Eyewear Partner’ of the American team.

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Born on the beaches of Maui, the brand is sold in more than 100 countries worldwide with all Maui Jim sunglasses designed to block 100 per cent of harmful UV rays and eliminate glare. Moving forward Uralkali Haas F1 Team drivers Nikita Mazepin and Mick Schumacher will be sporting Maui Jim sunglasses in the Formula 1 paddock as will members of the Uralkali Haas F1 Team. Maui Jim will enjoy branding across the team’s platforms, both prominently at-track and online through the team’s website and social media channels.

“Maui Jim, as a global brand and an innovative leader in their field, are a very welcome addition to our partner line-up,” remarked Guenther Steiner, Team Principal of Uralkali Haas F1 Team. “Their sunglasses are naturally stylish, but more impressive is the investment they make into their technology and how that then reflects into the quality of the product available to the consumer. With a global reach and a passion for performance, the synergies between what they do as a brand and what we do as a team competing in Formula 1 – well, it’s a perfect match and we’re delighted to welcome them to the team.”

“There is a parallel between Maui Jim sunglasses and Formula 1; we’re both rooted in technology and innovation,’ states Renaud Schneider, Events and Sponsorship Manager for Maui Jim Europe. “In F1, it’s all about innovating to build the fastest and most reliable car and implementing technologies to develop a top-notch team. For Maui Jim, our central tenet is all about constant innovation to find the best lens technologies that protect eyes while enhancing the rich colours of the world. Uralkali Haas F1 Team is an exciting team with young talent who face challenges head-on. We’re excited to partner with them and ready to spread Aloha to all Formula 1 fans.”

Best Water Technology (BWT), one of the most important suppliers of water treatment systems worldwide, will be the Title Sponsor of Formula 1 BWT Grosser Preis von Steiermark 2021 and Formula 1 BWT Grosser Preis von Osterreich 2021 at the Red Bull Ring, Austria.

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Via the unique F1 platform, BWT will use the iconic pink branding, that has become so recognizable within the sport, to spread its sustainability message further around the world. BWT – Best Water Technology – Europe’s market leader in water treatment continues the mission to provide water of perfect quality for all purposes and everywhere in the world. With its patented technologies, BWT enables people to drink water out of the tap, that is enriched with valuable minerals and trace elements such as magnesium, zinc and silica.

Through the partnership with BWT, F1 is reinstating its commitment to combat the use of single-use plastics within the sport’s community of teams, partners and promoters, and the continued efforts to inspire change.

FIA Presidential candidate Mohammed ben Sulayem has launched a report and comprehensive plan to increase diversity, access and inclusion in global motorsport.

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In line with the strong views expressed by Formula 1 world champions Lewis Hamilton and Sebastian Vettel, who advocate for more opportunities for lower-income youngsters, Ben Sulayem has promised to create FIA-funded educational and training hubs to help nurture talent in developing countries. His wish is that motorsport at all levels, from local races to Formula 1, can benefit from the inclusion of a diverse group of young people who can access a whole range of educational training and vocational opportunities within motorsport from engineering to driving, to logistics to time-keeping and so on.

The former Emirati rally champion believes that an Equality, Diversity and Inclusion (EDI) programme developed with partners in Formula 1 and other FIA championships can lead to quick results including the doubling of motorsport participation. Ben Sulayem also believes the major championships have a big role to play, especially Formula 1: “They are an important partner and indeed have already allocated funds but it’s only an FIA-led programme that can deliver effective regional talent development programmes. This, in turn, will lead to more fans, TV and sponsors in the developing world,” he said.

McLaren and Castore reveal their second collection: the collaboration between the British luxury supercar manufacturer and premium British sportswear brand.

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Pioneering luxury supercar company McLaren Automotive today unveils its summer capsule collection with British premium sportswear brand Castore.

Following a successful autumn/winter collection in 2020, the collaboration between the two performance brands introduces a new line of technical clothing suited to performance amid the rigours of everyday life.

Inspired by the design and engineering of McLaren Automotive supercars, the new summer 2021 collection uses lightweight, technically superior performance fabrics and manufacturing techniques to create a range that feels as luxurious to wear as McLaren does to drive – while providing exceptional performance characteristics for the wearer.

The enduring dominance of Mercedes in Formula One has almost become a monotony, with few other teams able to come anywhere close to the power and consistency of their cars. Having an F1 driving phenomenon such as Lewis Hamilton behind the wheel certainly helps, forming a tandem that has thus far seemed unbeatable. That is, until the 2021 season.

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Amongst people regularly betting on the favourite sports around, Formula One has become increasingly popular over the last few years, largely due to the greater variety of betting markets available. This includes outright markets for the Drivers Championship and Constructors’ Championship standings, with Max Verstappen at 13/10 and Red Bull now evens for the 2021 F1 titles.

Lewis Hamilton at 13/20 and Mercedes at 3/5 odds remain the current favourites, although their odds have notably lengthened after the opening rounds of the 2021 season. The coming races will go a long way towards highlighting whether the British driver can win a fifth consecutive F1 crown, while his team is also in the hunt for an unprecedented eighth championship in a row.

Since the introduction of the F1 World Constructors’ Championship in 1958, when Vanwall triumphed with Stirling Moss and Tony Brooks in their cars, no team has managed to dominate quite as Mercedes has for much of the last decade. Competing teams have always usually found a way to match or exceed the speed and consistency of the best in each era.

The world-first stunt was performed by Red Bull Racing, who has undertaken some pretty awesome Formula 1 road trips in their time. But the latest adventure might just top them all – by taking the double title-winning Red Bull Racing RB7 for a wild ride through the Czech Republic and Slovakia that culminates in a ‘world first’ stunt between the F1 car and an inverted Red Bull Race plane.

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This was no ordinary battle of the pilots, however. While the RB7 hit top speed on the short runway in conventional style, 2018 Red Bull Air Race World Champion, Martin Šonka, took an alternative route, flipping his Extra 300 SR race plane onto is back for a heart-stopping full-throttle flight, inverted, just metres above our F1 car and with the drivers almost eyeball to eyeball throughout.

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“The great thing about this film is that it’s all real,” says David Coulthard. “When the aircraft is just a few metres above the RB7 and upside down, that is real, that is the skill of Martin. It’s a professional right at the top of his game.”

McLaren Racing to open a new motorsport chapter in 2022 by entering into Extreme E. The team to be operated by McLaren Racing using existing personnel from outside Formula 1 programme.

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McLaren Racing will open a new motorsport chapter in 2022 when it enters a team into Extreme E, the innovative all-electric off-road series which aims to use racing to promote sustainability and diversity. The team will compete in the five-race global championship, helping to accelerate McLaren Racing’s own sustainability and diversity agenda, while reaching new fans and partners, and growing the McLaren Racing brand and franchise.

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Extreme E highlights the impact of climate change in some of the world’s most remote environments, promotes the adoption of electric vehicles to pave the way for a lower-carbon future, and provides a world-first gender-equal motorsport platform.

Mexican ‘Checo’ Pérez reflects on his maiden race win for the Team back at the Red Bull Racing Honda factory following last week’s Azerbaijan Grand Prix.

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Sergio Pérez has backed the whole Red Bull Racing Honda team to maximise their cars’ potential after his maiden victory for his new outfit helped them extend their lead in the 2021 FIA Formula One World Championship constructors’ standings. Here is all you need to know:

After claiming two fourth places, two fifths and an 11th in his first five races after switching teams in the offseason, the Mexican impressed last Sunday from starting seventh on the grid.