Motorsports Racing News & Blog Articles

Alfa Romeo Racing ORLEN will soar high in the skies as it announces a partnership with Switzerland’s leading leisure travel airline Edelweiss. The carrier will acquire the designation of Official Airline Partner of Alfa Romeo Racing ORLEN and will support the team as it flies to race destinations around Europe and the World.

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Based at Zurich Airport, Edelweiss is Switzerland’s leading leisure carrier, currently flying to 82 destinations in 38 countries around the world, including destinations in the Caribbean, Europe, Africa, Asia and The Americas. The company prides itself on offering Swiss premium quality, living by and applying globally appreciated Swiss values: they cater to the individual needs of passengers with their distinct inflight-service in the economy and business class, provided with the warmth and hospitality that Edelweiss is known for. Edelweiss is the sister carrier of SWISS International Air Lines and an affiliate of the Lufthansa Group.

Edelweiss branding will be visible on the Alfa Romeo Racing ORLEN C41 cars’ sidepod floor line.

Patrick Heymann, CCO Edelweiss:

Edelweiss is as unique in Switzerland as the Alfa Romeo Racing ORLEN team. We proudly carry Swiss values like quality, reliability and precision all over the world. And we are honoured to be asked to fly Team Alfa Romeo Racing ORLEN to the most diverse race destinations in the world in the future. We will do our utmost to ensure that the team arrives relaxed at each destination so that they can deliver top performances at the racetrack. I am delighted about this exciting partnership, which connects modern Switzerland with the world.

Williams Racing is pleased to welcome Blackbird, an AI-driven Disinformation Intelligence Platform, as part of new investment by Dorilton Ventures.

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Formula One has always been at the forefront of cutting-edge technology, including artificial intelligence. Blackbird was founded by a team of artificial intelligence, behavioural psychology and national security experts. Backed by Dorilton Ventures, the early-to-mid stage investment arm of Williams Racing owner Dorilton, Blackbird has been recognized by Forrester as a “Top Threat Intelligence Company” and their platform helps Fortune 500 and Global 2000 organizations detect and respond to fast-moving information-driven attacks that cause significant reputational and financial harm. Their ability to process complex signals at very high speed enables organizations to proactively manage a new class of threats that were previously undetectable.

In partnership with Dorilton Ventures, the Blackbird logo will be proudly displayed on the nose and halo of the FW43B at the Formula 1 VTB Russian Grand Prix 2021.

Uralkali Haas F1 Team will enter the 2022 FIA Formula 1 World Championship fielding a retained driver line-up of Nikita Mazepin and Mick Schumacher.

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Mazepin and Schumacher will be partnered together at the American-owned outfit for a second consecutive year and the team’s seventh season in the sport.

Guenther Steiner – Team Principal:

We knew we wanted continuity behind the wheel in 2022 and I’m happy to confirm exactly that with Mick Schumacher and Nikita Mazepin competing for Uralkali Haas F1 Team next year. 2021 has afforded both drivers the opportunity to learn Formula 1 – and as rookies – they’ve done a lot of that this year. It’s been a tough season for sure with the package we’ve had, but at the same time, they’ve both embraced the challenge and worked closely with the team to learn our processes and adapt to the rigours of a Formula 1 campaign and all that brings – both internally and externally. Now as we look ahead to the 2022 season, we’re confident we can move forward as a team and give Mazepin and Schumacher a competitive race package to make the next step in their Formula 1 careers.

Mick Schumacher:

Construction of Aston Martin Cognizant Formula One Team’s brand-new buildings (a new factory and a new wind tunnel) in Northamptonshire has begun and a ceremonial breaking-ground ceremony has taken place on the new plot.

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Aston Martin Executive Chairman Lawrence Stroll and JCB Chairman Lord Bamford both attended the ceremony, which marks the official start of an 18-month construction and installation phase for a new headquarters for the Formula One team, which has been designed by Ridge and Partners LLP and project-managed by Ridge, construction consultancy Gardiner & Theobald, and the team’s own in-house resource.

The 400,000 square feet (37,000m2) buildings will become the new home of the Aston Martin Cognizant Formula One team, which has outgrown its existing facilities and will rapidly grow its current headcount by the expected completion date of late 2022 or early 2023.

The new three-unit factory will be constructed on land across the road from the historic Silverstone Grand Prix Circuit: one building will house the team’s design, manufacturing and marketing resource; a second will be occupied by the brand-new wind tunnel; the third will redevelop and repurpose the existing factory premises as a central hub featuring staff amenities and a logistics centre.

Alfa Romeo Racing ORLEN is adding Salt to the team’s growing family, as the Swiss telecommunications provider joins as partners to provide mobile services to the Formula One operations.

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Salt, a household name in Switzerland, will help the team ensure stable and reliable communications when trackside around the world and at our headquarters in Hinwil. In a sport as connected as Formula One, where clear, instant communication can make the difference between success and failure, the company will be the extra ingredient to the Alfa Romeo Racing ORLEN family.

Christian Aveni, Chief Business Officer at Salt:

Salt Business offers Swiss companies personalized, high-quality solutions for their mobile fleet. Our offer provides customers with fast and reliable mobile connections, full cost control and generous roaming allowances during their business trips around the world. We are glad the Alfa Romeo Racing ORLEN family chose us as their trusted partner on the go.

Frédéric Vasseur, Team Principal Alfa Romeo Racing ORLEN:

The world of Formula One is constantly on the move and making sure our staff is connected at all times is vital. Salt is bringing their expertise and their networks to the team’s help, making sure that, wherever we are in the world, we can rely on stable mobile connections to keep in touch with colleagues and loved ones alike. It’s a pleasure and an honour to partner with such a company and we’re looking forward to our future together.

The 2021 Formula 1 power List is here.  Paddock magazine presents its tenth 100 Most Influential People in Formula 1 list. It’s our very own annual register of the most powerful people in the industry.

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Since 2010 Paddock magazine, Formula 1’s business & lifestyle monthly, had compiled an annual list of the most powerful people in Formula 1. Places are allocated based on the amount of human, managerial and financial resources that they have sway over, as well as their influence on the sport.

To determine the ranking, we considered more than 200 of the most influential players in Formula 1, and we evaluated their influence by using metrics in four major areas: economic power, command, newsworthiness, and impact — a subjective measure that captures how important they are in their respective positions.

We’ve gathered a team of experts of the racing business for this occasion: after a lot of research, the team sent an online survey for motorsport professionals, and then tweaked the final results.

Arrow Electronics, the global technology and innovation business, extends with McLaren F1 and Arrow McLaren SP teams.

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McLaren Racing and Arrow Electronics, the global technology and innovation business, today announced a long-term multi-year partnership extension which will see Arrow continue to support McLaren in its drive to achieve success with the McLaren Formula 1 and Arrow McLaren SP IndyCar teams. The company will continue as title sponsor of Arrow McLaren SP, while it continues as a partner of the McLaren F1 team.

Since 2019, the partnership between Arrow Electronics and McLaren Racing has enabled the two organisations to put a shared belief in technology and innovation at the centre of a joint commitment to drive progress and bring services and solutions to the team and their respective networks.

Today’s news follows the announcement in August that McLaren Racing was acquiring a majority stake in Arrow McLaren SP. Arrow Electronics branding will continue to be represented on the McLaren F1 race cars and drivers, Lando Norris and Daniel Ricciardo, and the Arrow McLaren SP race cars and drivers, Pato O’Ward and Felix Rosenqvist.

When it comes to efficient marketing, videos have taken a great leap in recent times. Using smart content is very important to enhance the user experience. We have transitioned from text and image-based content to videos for specific reasons. Videos are far more interactive and engaging than text or images. This article will talk about how you can use the power of video marketing to boost your business in 2021.

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Why video marketing?

The audio-video format communicates much more information in a limited time. Therefore, you will find many benefits that you simply cannot imagine with other forms of content. It is often said that one minute of video is worth more than a million words. With this in mind, let’s look at some of the top benefits of video marketing:

  Great brand awareness – Using videos can truly enhance engagement for your brand because the audience relates more to audio-visual content. You can communicate your brand ideology more clearly with moving images and relevant voice-overs. This is likely to result in stronger brand recognition.

  Enhanced conversions and ROI –  Recent surveys conducted by Wyzowl and marketing brands have confirmed that using videos directly results in enhanced conversions for the brand. It has been observed that almost 75% of audiences buy a product if they see an explainer about it. Smart video maker software and tools have also driven up sales and boosted overall ROI.

We had a candid chat with La Casa de Papel’s Serbian actor, Darko Peric, during Monte-Carlo TV Festival 2021.

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Darko, tell us all about your route to landing a role in the cult series La Casa de Papel

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Through a hard way you can reach the stars, and that’s what happened to me. I was born in a multi-ethnical-religious country that doesn’t exist anymore called Yugoslavia. And I lived my adolescent life in a state of war much worse than what we experienced during the COVID 19 pandemic. Our country was under sanctions, things disappeared from our grocery stores, but all this built my character today. In the 90s I wasn’t able to travel, I was illegal in Europe and I know how it is to be invisible. So global fame isn’t something important to me, it’s just that I get to meet people from all over the world.

In your opinion, did society become more tolerant?

Scuderia AlphaTauri Formula One driver Yuki Tsunoda and LCR Honda IDEMITSU MotoGP rider Takaaki Nakagami have gone head-to-head in a karting challenge ahead of this weekend’s MotoGP event at the Misano World Circuit Marco Simoncelli in Misano Adriatico, Italy. Here’s everything you need to know:

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The event was the first meeting for the Japanese motorsport stars, who both moved from their homeland to Italian shores in search of world championship success. The day also included a tour of the Scuderia AlphaTauri factory, with Tsunoda giving his countryman a rare insight into the world of Formula One.

In the 2021 Formula One season, 21-year-old Tsunoda became the first Japanese driver to score points on his debut and has re-signed to race again with Scuderia AlphaTauri in 2022. Meanwhile, 29-year-old Nakagami is in his fourth MotoGP season and will aim to secure his eighth successive points finish this weekend.

Despite growing up just two hours apart from each other around the Tokyo region in Japan, this was the first meeting between Tsunoda (Kanagawa Prefecture) and Nakagami (Chiba Prefecture).

Clive Temple, Motorsport MSc Programme Director and Senior Lecturer at the Advanced Vehicle Engineering Centre at Cranfield University, has commented on the Halo safety device which saved Sir Lewis Hamilton’s life in a crash with Max Verstappen at the Italian Grand Prix last Sunday.

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The Halo was tested extensively at Cranfield Impact Centre during its development, overseen by the FIA (Federation Internationale de l’Automobile), prior to its adoption, and the issue of driver protection in motorsport has been investigated in a number of Motorsport MSc projects at Cranfield over the years.

Clive Temple said: “Hamilton was not lucky – it is a fact that engineering and science underpin all of this work which ensures drivers are safe. Safety is the primary concern in motorsport.

“The Halo was introduced in 2018 and proved its worth in that season when Charles Leclerc, who was then driving for Alfa Romeo, was protected from Alonso’s flying McLaren. We also had the Grosjean fireball incident in November 2020 and again the Halo came to the fore there along with other safety measures such as the deformable nose cone protection, in-helmet safety system and the barrier, itself.

MCTV 2021: Darren Star talks about decades of iconic TV series like Sex and the City, Beverly Hills 90210 and Emily in Paris.

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Daren, how do you feel when you witness the public’s reaction to your works?

I’ve been lucky that when I travel, I see that all over the world. Someone in Morocco or Russia would be talking about an American show, written for an American audience, that transcends place and geographical barriers. 

And how do you always make a successful TV formula?  

Aston Martin Cognizant Formula One Team is pleased to confirm an unchanged driver line-up for 2022: Vettel and Stroll.

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Both Vettel and Stroll have become an integral part of the Aston Martin Cognizant Formula One Team. We look forward to the new era of Formula One, lead by our two drivers.

Lance Stroll, Aston Martin Cognizant Formula One Team Driver

Next season I will be embarking on my sixth year in Formula One, alongside my team-mate Sebastian. We started this Aston Martin Cognizant Formula One Team campaign together and I greatly look forward to continuing the journey with him next year. We have not achieved what we set out to do this year, but that has only amplified our hunger and drive for success next season. Now, with the prestige and support of Aston Martin, and the brilliant new sponsor-partners that such a prestigious brand has attracted, we are well-positioned to improve our performance in 2022.

Designing and building Formula 1 models with…special bricks. When a game turns into a passion.

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Among the special features on display at Minardi Day 2021, which really aroused considerable interest among the fans attending the event, was a wonderful series of Formula 1 models in scale made with LEGO bricks. I immediately noticed the care and precision with which they were made but, above all, the great diversity compared to what is normally found on the market. Curiosity drove me to have a chat with the author: Luca Rusconi founder of the LEGO user group Brianza LUG.

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Piero Savazzi – Luca good morning, can I ask you a few questions for The Paddock Magazine? Are these official LEGO construction sets?

Luca Rusconi – No, they are personal creations, conceived, designed and built by me, using original pieces, in existing shapes and colours.

Over the past few years, motorsport has seen a great many innovations geared toward improving the industry’s sustainability. The rising popularity of new electric race series, like Formula E and Extreme E, are further driving change. However, investment in new, sustainable technology is not only confined within the industry – we are seeing knowledge transfer from motorsport into a whole host of transport and mobility solutions, from motorcycles, cars and commercial vehicles through to rail and shipping.

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Now, though, we look to the sky as Italian advanced technology firm, YCOM, sets its sights on a new horizon. YCOM is often referred to as the unseen hand behind many of motorsport’s most advanced and successful programmes. From Volkswagen’s incredible, record-holding I.D. R Pike’s Peak to Audi’s Le Mans-winning prototypes and the exciting forthcoming eSkootr Scooter Championship (eSC), YCOM has become synonymous with challenging projects at the forefront of motorsport and new-age mobility. Now, under the guidance of entrepreneur and founder, Nicola Scimeca, YCOM is taking on an entirely new challenge – personal aviation.

“The aviation industry, like many others, is facing rapid technological change,” explains Scimeca. “Primarily driven by legislators and growing consumer concern about climate change, the commercial sector has really begun to focus on sustainability. While the electric and hybrid technology we see in motorsport cannot directly fulfil the needs of long-haul flights, there are other sectors of aviation where they most certainly can.”